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Senior Manager of Brand Partnerships

On-site Full-time

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Experience Level

Senior Level Manager

Qualifications

8+ years of experience in brand partnerships, brand marketing, or integrated marketing. Experience in hospitality, travel, fitness, wellness, or luxury sectors is highly desirable. MBA preferred; equivalent professional experience will be considered. Strong creative instincts complemented by a solid grasp of business objectives and performance metrics. Member-experience focused, committed to delivering high-quality, distinctive experiences. Proven experience in managing paid media valuation, rate cards, and third-party contract negotiations. Highly organized with exceptional project management skills and attention to detail. Demonstrated ability to lead complex, cross-functional initiatives from inception to completion. Experience collaborating with external agencies and senior partner stakeholders. Exceptional written and verbal communication abilities.

About the job

Equinox is on the lookout for a Senior Manager of Brand Partnerships to spearhead the creation and execution of strategic brand collaborations aimed at enhancing the member experience and delivering significant business results.

This pivotal role is centered around executing partnerships in a 360-degree manner , utilizing digital platforms, in-club experiences, and external outreach , guaranteeing that each collaboration embodies a premium feel, intentionality, and alignment with the Equinox brand ethos.

Though partner sourcing is part of the role, the primary focus will be on activation, execution, and performance management. This position is perfect for a creative, detail-oriented professional who excels at transforming innovative ideas into seamless, high-quality member experiences that align with business objectives.

Key Responsibilities

Partnership Strategy & Sourcing (≈10%)

  • Identify and evaluate potential brand partners in hospitality, wellness, fitness, travel, fashion, and lifestyle sectors.
  • Maintain a targeted pipeline of partnership opportunities that reflect brand values and member expectations.
  • Assess partnership opportunities through both brand alignment and business relevance, ensuring scale and member value.

Partnership Activation & Experience Execution (≈70%)

  • Oversee the full lifecycle of partnership activation from concept through launch and subsequent optimization.
  • Craft creative partnership initiatives that translate into impactful member experiences beyond mere logo placements.
  • Implement partnerships across digital, in-club, and out-of-club channels, including:
    • Member communications and content.
    • In-club experiences, activations, and programming.
    • Events and experiential moments, extending beyond the club environment.
  • Manage activation planning, timelines, and deliverables across multiple concurrent partnerships.
  • Collaborate extensively with internal teams, including Brand, Marketing, Club Operations, Merchandising, Legal, Finance, and Product, to ensure a unified execution approach.
  • Direct external agencies and partner teams to meet creative, operational, and branding standards.

Commercial Management, Measurement & Optimization (≈20%)

  • Assist in deal structuring and contract negotiations in conjunction with Legal and Finance.
  • Evaluate paid media value, rate cards, and in-kind value exchanges.
  • Establish success metrics for each partnership, focusing on engagement, revenue, retention, and NPS impact.
  • Monitor partner-funded value, offsets, and ROI.
  • Lead post-launch evaluations and apply insights to refine future partnerships.

About Equinox Group

OUR STORY:Equinox Group is a high-growth collective encompassing the world's most influential, experiential, and distinctive lifestyle brands. We continuously strive for the next innovation in maximizing life and are committed to cultivating the lifestyle brands and experiences that define it. Our portfolio, which includes Equinox, SoulCycle, and Equinox Hotels, is celebrated for inspiring and motivating both members and employees to reach their fullest potential. We have a global presence with locations in every major city across the United States, as well as in London, Toronto, and Vancouver. OUR CODE:We are passionate about high-performance living and embody this ethos through our commitment to health and fitness. We believe in the untapped potential within everyone and that a disruptive approach is essential to unleash it. We dream big and refuse to settle for mediocrity. We pay attention to detail and strive for nothing less than 110% effort in all pursuits.

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