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Senior Manager of Provider Growth Marketing

HeadwayNew York, New York, United States; Remote; San Francisco, California, United States; Seattle, Washington, United States
Remote Full-time $225K/yr - $225K/yr

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Experience Level

Senior Level Manager

Qualifications

To be successful in this role, you should possess:A proven track record in strategic marketing and provider acquisition. Experience in managing diverse marketing channels. Strong analytical skills to interpret data and drive decision-making. Exceptional leadership capabilities and a collaborative mindset. A background in product-led growth environments is advantageous.

About the job

At Headway, we are on a transformative mission to reshape the mental health care landscape, ensuring accessibility for all. Utilizing innovative technology, we connect individuals with outstanding therapists through the nation's first software-enabled network of providers who accept insurance.

In the U. S., 1 in 4 individuals face treatable mental health challenges, yet a significant number of providers do not accept insurance, making therapy financially burdensome. Headway is committed to establishing an inclusive mental healthcare system by simplifying the process for therapists to accept insurance and expand their practices.

Founded in 2019, we have rapidly developed into a diverse network of over 60,000 mental healthcare providers across all 50 states, serving over 1 million clients through our software solutions. Backed by $325 million in funding from prominent investors such as a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, Forerunner Ventures, and Health Care Service Corporation, we are a Series D company on the rise.

We aim for your time with us to be the most impactful period in your career. Join us in our quest to revolutionize mental healthcare for the better.

About the Role:

We are seeking a strategic, data-driven, and people-oriented leader to spearhead and scale our Owned Channels marketing engine. As the Senior Manager of Provider Growth Marketing, you will oversee a diverse range of high-intent acquisition channels including Outbound, Referrals, Affiliates, Co-Marketing, Partnerships, and more. Your contributions will be pivotal in shaping our provider acquisition strategies while collaborating closely with company leadership, Strategic Finance, Sales, Product, and cross-functional marketing teams to achieve our ambitious objectives.

This role is perfect for a leader capable of envisioning long-term growth while being adept in the intricacies of execution, experimentation, and operational excellence. You have experience building or scaling outbound initiatives, excel in collaborative environments, and possess the ability to unlock new channels with agility and precision. Familiarity with supporting new product launches or experience in product-led growth contexts is a plus.

Your Responsibilities Will Include:

Leading Strategy & Execution Across Owned Acquisition Channels

  • Managing our Owned Channels function, encompassing Outbound, Referrals, Affiliates, Co-Marketing, Partnerships, and more to efficiently drive provider acquisition.
  • Defining long-term channel strategies, establishing quarterly performance targets, and executing plans to meet and exceed acquisition goals.
  • Developing...

About Headway

Headway is a pioneering company dedicated to revolutionizing mental healthcare access. With a robust network of over 60,000 providers and significant backing from top investors, we are committed to changing the way mental health services are delivered and accessed across the United States.

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