About the job
Are you passionate about your work and eager to make a meaningful impact? Do you aspire to be part of a dynamic team that's committed to challenging the status quo? If so, we invite you to explore an exciting opportunity at webook.com, the leading event ticketing and experience booking platform in Saudi Arabia. With cutting-edge technology and innovative features, we’ve facilitated over 2 billion in sales for some of the Kingdom's largest mega-events.
Role Overview:
As the Senior Marketing Intelligence Officer, you will spearhead our marketing data strategy, crafting insightful dashboards and enabling data-driven decision-making. Your role will involve collaboration across various teams including Performance, CRM, BI, and Regional Marketing to link marketing initiatives to tangible business outcomes.
Key Responsibilities:
- Design, manage, and enhance real-time dashboards to monitor core marketing KPIs across various markets.
- Create automated reporting frameworks to streamline performance updates for leadership and cross-functional teams.
- Utilize historical data and predictive models to forecast user growth, revenue impact, and campaign performance.
- Oversee brand health metrics tracking, focusing on awareness, consideration, NPS, and perception across multiple regions.
- Lead primary research efforts including consumer surveys, focus groups, and sentiment analysis to guide strategic initiatives.
- Gather secondary research and market intelligence from reputable external sources to support positioning and expansion strategies.
- Collaborate with regional marketing leaders to evaluate country-specific campaign results and optimize strategies accordingly.
- Develop and maintain a marketing measurement framework that correlates media investments with business outcomes.
- Work in tandem with CRM and Lifecycle Marketing teams to analyze conversion rates, churn, reactivation, and LTV by cohort.
- Assist performance marketing efforts with audience segmentation, behavioral analytics, and channel attribution insights.
- Monitor competitor activities including campaign strategies, pricing, share-of-voice, and digital presence through benchmarking reports.
- Act as the marketing team's liaison with BI, Finance, and Product teams for cohesive data interpretation.
- Prepare periodic business reviews, executive summaries, and insights reports demonstrating marketing impact.
- Introduce advanced statistical methodologies (e.g., regression, cluster analysis) to enhance analytical rigor.
- Provide training and documentation to promote data literacy and insight-driven thinking within the marketing department.
