Senior Marketing Manager - Events

Morgan Franklin Consulting LLCNashville, TN

On-site Full-time $100K/yr - $120K/yr

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Experience Level

Senior Level Manager

Qualifications

Qualifications: Proven experience in event marketing, with a strong track record of managing large-scale events. Excellent leadership skills, with the ability to motivate and develop a diverse team. Strong analytical skills, with the ability to measure and optimize event success. Exceptional communication and interpersonal skills, with a knack for engaging stakeholders at all levels. Detail-oriented and organized, with the ability to handle multiple projects simultaneously. Experience with digital marketing strategies and tools is a plus.

About the job

We are seeking a dynamic Senior Marketing Manager - Events to take charge of and enhance our global events program and team. This role encompasses everything from strategic planning and execution to measurement and optimization. As a high-visibility position, you will engage with senior leadership, business unit leaders, and field teams throughout the organization.

This opportunity is perfect for a strategic, detail-oriented marketer who excels in complex environments, enjoys building scalable programs, and can effectively lead a team of event specialists. You will be the driving force behind our events engine, ensuring that our events are not just isolated moments but part of a systematic, revenue-generating approach.

Your Impact:

People Management

Lead, mentor, and inspire a high-performing events team.
Build and manage a skilled events team, promoting an atmosphere of growth, collaboration, and accountability.
Establish clear objectives and expectations, providing ongoing feedback and coaching to maximize team performance.
Champion diversity, inclusion, and professional development, empowering all team members to contribute and grow.
Exemplify operational excellence, strategic thinking, and results orientation, motivating the team to achieve ambitious business goals.

Global Events Program Ownership

Design and execute a balanced event portfolio including webinars, CPE programs, executive dinners, roundtables, conferences, and flagship in-person experiences.
Translate business goals (pipeline, revenue, brand, community) into a comprehensive annual events roadmap.
Refine and implement our tiered event model to ensure appropriate support, consistency, and scalability across markets.
Serve as the primary point of accountability for event outcomes, timelines, and quality.
Provide guidance on event formats that best fit the buyer journey and support pipeline creation and account growth.
Assist stakeholders in determining the right event formats based on audience, objectives, and budgetary constraints.
Balance global consistency with local flexibility, empowering offices while maintaining brand integrity, data security, and ROI.

Operational Excellence and Execution

Manage and optimize the company’s presence at industry events, trade shows, webinars, and partner-hosted activations to ensure brand consistency and alignment with overarching marketing goals.
Develop and implement multi-channel event promotion strategies.

About Morgan Franklin Consulting LLC

Morgan Franklin Consulting LLC is a forward-thinking consultancy specializing in providing innovative solutions across various industries. Our team is dedicated to driving growth and delivering exceptional results for our clients. We value collaboration, diversity, and integrity, creating an environment where every team member can thrive.

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