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Senior Marketing Manager

avomindHanover, Lower Saxony, Germany
On-site Full-time

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Experience Level

Senior Level Manager

Qualifications

Key Responsibilities:Strategic Brand LeadershipArticulate and refine the brand positioning of Advanced Bionics within the DACH region. Leverage emotional storytelling to create compelling brand differentiation from competitors, including Cochlear and Med-El. Adapt global strategies into narratives that resonate locally. Reinforce and rebuild market trust. Sales EnablementTransition marketing from a service role to a strategic partnership. Develop clear messaging frameworks and structured sales presentations. Create impactful sales collateral and competitive positioning tools. Support seasoned sales representatives with consistent messaging rather than reactive materials. Market and Competitive IntelligenceLead structured competitive intelligence efforts in the DACH market. Identify market trends, shifts, and positioning opportunities. Serve as a strong regional advocate in a global organizational structure. Community and Digital Activation...

About the job

About Our Company

As a distinguished leader in the realm of hearing care technology, our client is a pivotal member of one of the globe's most esteemed healthcare innovation networks. The company is dedicated to the development of state-of-the-art implantable hearing solutions that significantly enhance auditory capabilities through advanced medical technology. Their cochlear implant systems cater to individuals with severe to profound hearing loss and are adeptly utilized in close partnership with surgeons, audiologists, hospitals, and rehabilitation experts worldwide.

Functioning within a rigorously regulated medical framework, the company amalgamates pioneering research, clinical acumen, and patient-focused innovation to produce transformative outcomes. Their solutions are backed by a comprehensive global network of clinical specialists, healthcare professionals, and patient communities, ensuring ongoing support from the moment of implantation through long-term rehabilitation.

Your Role

The Senior Marketing Manager will spearhead and elevate the marketing strategy for the DACH region, enhancing brand positioning and fortifying the company's visibility among clinics, healthcare professionals, and patient communities. Reporting directly to the Managing Director, this position will manage a team of 3-5 marketing professionals and serve as a vital ally to sales and clinical teams.

This role transcends traditional marketing functions; we seek a strategic marketing leader capable of redefining marketing as a core business catalyst. You will craft brand narratives, bolster market trust, support adept sales teams, and establish a modern, data-driven marketing framework in a highly regulated medtech landscape.

Your contributions will be essential in restoring brand trust following past industry challenges and in shaping our client’s reputation among clinics, key opinion leaders (KOLs), patients, and communities.

About avomind

Our client is a premier innovator in hearing care technology, dedicated to enhancing the lives of individuals with hearing impairments through cutting-edge solutions and a commitment to patient-centered care.

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