Senior Media Buyer - Programmatic & Native Advertising

Gen DigitalUSA - New York, NY

On-site Full-time $160K/yr - $175K/yr

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Experience Level

Senior

Qualifications

• Proven experience in programmatic and native media buying.• Strong analytical skills and proficiency in leveraging data to drive decision-making.• Ability to thrive in fast-paced environments and manage multiple projects simultaneously.• Excellent communication and interpersonal skills to work collaboratively across teams.• Familiarity with digital marketing trends and best practices.• A results-driven mindset focused on achieving performance metrics.

About the job

About Gen Digital

Gen Digital is a global company focused on digital freedom, with well-known brands such as Norton, Avast, LifeLock, and MoneyLion. Nearly 500 million users across more than 150 countries rely on Gen Digital for cybersecurity, online privacy, identity protection, and financial wellness solutions.

The team is united by a commitment to helping consumers protect and manage their digital and financial lives. Gen Digital values smart, bold contributors who use technology to drive results. The company offers flexibility, generous time off, competitive pay, and a range of wellness programs to support career growth.

Gen Digital encourages a customer-focused culture that values debate, experimentation, and learning. Diverse perspectives and experiences are seen as strengths here.

Role Overview: Senior Media Buyer – Programmatic & Native Advertising

This role centers on growing Gen Digital’s presence in Native and Programmatic advertising. As the company prepares to launch new business lines over the next 6–12 months, the Senior Media Buyer will help onboard partners, test campaigns, try new strategies, and scale what works.

Collaboration with the Head of Digital Media and other teams is key. The position manages ad buys across several DSPs and native platforms. Candidates who enjoy building programs from scratch and are motivated by performance and revenue goals are encouraged to apply.

Key Responsibilities

Strategize, execute, and optimize campaigns across multiple DSPs (such as DV360 and Yahoo DSP) and native advertising platforms (including Taboola and Outbrain), with a focus on meeting performance and revenue targets.

Location

New York, NY, USA

About Gen Digital

Gen Digital is dedicated to enhancing Digital Freedom through a range of trusted consumer brands, committed to financial empowerment and cyber safety. Our innovative solutions benefit millions globally, making us a leader in cybersecurity and financial wellness.

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