About the job
WPP Media seeks a Senior Media Planning Associate for a temporary contract based in Bogota, Colombia. This digital-focused position centers on executing, optimizing, and monitoring media strategies across the entire marketing funnel, from initial awareness to conversion and retention.
Role overview
This role manages campaigns across Google, Meta, programmatic, video, display, and other emerging digital channels. The Senior Media Planning Associate interprets data from sources such as GA4 and dashboards, translating insights into actionable strategies that drive business results. Responsibilities also include supporting basic SEO and organic visibility efforts, ensuring consistent execution, and collaborating closely with internal teams.
Key responsibilities
- Execute and optimize digital media campaigns across multiple platforms
- Monitor campaign performance and analyze data using tools like GA4
- Translate analytics into clear, actionable strategies
- Support basic SEO and organic visibility initiatives
- Work with internal teams to challenge results and prioritize key efforts
- Deliver consistent, high-quality execution under senior team guidance
What we value
- Be Extraordinary: Lead collectively to inspire creative transformation
- Create an Open Environment: Balance people and client experiences through trust
- Lead Optimistically: Champion growth and development across the organization
This temporary contract offers the chance to make a measurable impact in a collaborative, data-driven media team.
