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Senior Paid Search Planner

MERGEDenver, CO
On-site Full-time $66.8K/yr - $80.2K/yr

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Experience Level

Senior

Qualifications

Key ResponsibilitiesCampaign Creation & LaunchStructure & Creation: Design and implement comprehensive campaigns spanning search, Performance Max, Demand Gen, and more. Ensure best-practice account structures, compelling ad copy, tailored keyword lists, and specific targeting strategies for each client. Deployment: Utilize tools such as Google Editor, Google Ads, and Microsoft Ads to upload campaigns to the appropriate platforms. Quality Control: Conduct rigorous Quality Assurance (QA) checks on all campaigns prior to launch to ensure accuracy and compliance with best practices. Optimization & ManagementBudgeting: Forecast and manage monthly budgets accurately to align spending with client objectives. Routine Optimization: Oversee the daily health of accounts through analysis of Search Query Reports (SQR), maintenance of negative keywords, bid adjustments, competitor monitoring, and A/B testing. Auditing: Regularly review campaign settings and performance to confirm adherence to established best practices.

About the job

At MERGE, we are distinctively built to excel at the convergence of health and wellness. Our mission is to create meaningful human connections through innovative marketing and cutting-edge technology. By integrating storytelling with AI, we transcend conventional marketing approaches to deliver Whole Human Marketing, which acknowledges the complexity of human experiences and ensures that every brand interaction is natural, contextual, and relevant.

This dedication to a human-centric approach fuels our passion and drives our mission forward. Together, we strive to connect people with brands, fostering healthier and happier lives.

Elevate Your Career with Us

At MERGE, we are committed to providing an exceptional work environment where talented individuals can flourish. We cultivate a culture that inspires our team to think creatively and engage deeply, enabling them to produce their best work yet.

As a Senior Paid Search Planner, you will play a pivotal role in the formulation, optimization, and reporting of paid search campaigns for your assigned portfolio. You will be the driving force behind our accounts, conducting thorough research to build campaigns, monitoring their performance, executing rigorous QA before launches, and delivering insights that catalyze client growth.

About MERGE

MERGE is a pioneering marketing and technology agency tailored to the health and wellness sector, where human impact is paramount. We focus on blending storytelling with innovative technology to redefine marketing engagement. Our vision is to connect people with brands in a way that promotes well-being and happiness.

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