About the job
Scribd, Inc. develops products including Scribd®, Slideshare®, Everand™, and Fable, all focused on deepening human understanding. The company aims to help people move beyond access to achieve real insight and expertise.
The culture at Scribd, Inc. emphasizes authenticity, bold thinking, and open discussion. Employees are encouraged to take initiative and prioritize customer satisfaction. The company believes strong performance comes from balancing personal flexibility with a sense of community. Through Scribd Flex, team members can choose their work style and location, but all employees are expected to participate in occasional in-person gatherings to support collaboration and maintain a shared culture.
Team members at Scribd, Inc. are expected to demonstrate 'GRIT,' combining passion and perseverance to reach long-term goals. This approach shapes how the company sets objectives, delivers results, encourages new ideas, and supports teamwork.
Role overview
The Senior Paid Social Manager will join the performance marketing team to expand Scribd's presence on platforms like Meta, TikTok, Reddit, and other emerging social channels. The focus is on user acquisition for the Everand and Fable products through strategic social advertising.
What you will do
- Manage and optimize paid social advertising budgets across Meta, TikTok, Reddit, and additional platforms for both web and mobile campaigns.
- Develop and implement paid social strategies that align with growth objectives and brand standards.
- Create and maintain advanced audience targeting frameworks to drive consistent results, even as platforms and creative approaches evolve.
- Design and execute detailed testing plans for bidding models, creative formats, and audience strategies, building reusable test plans and playbooks for the team.
