Qualifications
What You’ll Do:Develop, maintain, and enhance dashboards and reports for Marketing and SDR/BDR leaders to monitor performance, capacity, and achievement against TOFU goals (meetings, Sales Accepted Opportunities (SAOs), sourced pipeline). Manage analytics for the marketing to SDR/BDR to early pipeline funnel, covering volume, velocity, and conversion across all stages from lead to opportunity. Examine performance by segment, program, channel, SDR/BDR, territory, and persona to unveil insights that enhance pipeline quality and efficiency. Support campaign and program setup to guarantee accurate tracking, attribution, and funnel reporting. Refine and document lead lifecycle, qualification rules, and lead routing and assignment logic to ensure speed-to-lead, fairness, and alignment with GTM coverage models. Monitor and enhance data quality for leads, contacts, accounts, and early-stage opportunities, including enrichment, deduplication, and hygiene processes. Assess, implement, and optimize tools utilized by SDRs/BDRs (sales engagement, intent, enrichment, lead scoring, routing), ensuring robust adoption and measurable impact. Deliver data-driven insights to SDR/BDR and Marketing leaders on scripts/messaging, sequences, and follow-up motions, collaborating with Enablement to operationalize changes where necessary. Document TOFU processes from end-to-end (lead lifecycle, routing rules, qualification criteria, handoff workflows) and keep them updated as changes occur. Collaborate cross-functionally with Marketing, Marketing Operations, Sales Operations, SDR/BDR leadership, Enablement, and Finance to ensure consistent measurement, reporting, and execution across the revenue funnel.
About the job
Join SingleStore as a Senior Revenue Operations Analyst and take charge of the operations for our top-of-funnel revenue business. In this pivotal role, you will collaborate closely with Marketing, Sales, Business Development, and various cross-functional teams, including Finance. As a vital member of our Go-To-Market (GTM) Operations team, you will manage the data, insights, and processes that empower and optimize our Marketing-to-Sales Development Representative (SDR)/Business Development Representative (BDR) funnel, from lead creation to opportunity.
The ideal candidate will analyze funnel performance, enhance lead management and routing, elevate conversion rates at every stage of the top-of-funnel process, and guarantee data integrity across our GTM systems. This is a highly visible, hands-on role suited for a data-driven individual eager to contribute to scaling the revenue engine of a high-growth company.
About SingleStore
SingleStore is a leading database platform optimized for speed and simplicity, ideal for modern applications. With a focus on delivering high performance, scalability, and flexibility, we empower organizations to turn data into actionable insights, enhancing business operations and decision-making processes.
