About the job
About the Role
Join Hustler Marketing as an SEO Specialist, where you will spearhead the SEO strategy and execution for a diverse array of e-commerce clients. This pivotal role blends strategic oversight with practical implementation, ensuring our clients achieve substantial organic growth.
Your responsibilities will include crafting, executing, and refining SEO strategies that yield measurable results. You will proactively identify potential challenges, address risks early on, and provide solutions to maintain optimal performance and client trust.
You will operate independently on everyday client tasks while working closely with the Marketing Manager to navigate strategic direction, tackle complex issues, and innovate within our SEO services.
Mission Statement
The SEO Specialist's primary mission is to effectively implement client SEO strategies that have a tangible business impact. This involves anticipating market changes, adapting to shifts in search behavior, and consistently delivering strong organic growth for our e-commerce partners.
Core Responsibilities
- Design and manage data-driven SEO strategies customized to each client's e-commerce objectives.
- Oversee multiple SEO client accounts, ensuring full accountability for strategy, execution, and outcomes.
- Conduct in-depth keyword research, competitive analysis, technical audits, and content planning to foster long-term organic growth.
- Implement enhancements in on-page, technical, and off-page SEO across client websites.
- Optimize product pages, category structures, internal linking, and site architecture for expansive e-commerce catalogs.
- Collaborate with developers, designers, and marketers to ensure accurate implementation of SEO recommendations.
- Adjust SEO strategies based on the ever-evolving search landscape, focusing on LLM-powered search, AEO, and GEO optimization.
- Proactively identify SEO risks, technical issues, and opportunities for growth before they affect performance.
- Utilize analytics and SEO tools to monitor performance and adjust strategies based on insights.
- Create clear, actionable reports and recommendations for clients and internal teams.
- Translate complex SEO data and findings into easily digestible insights for clients.
- Maintain organized documentation of SEO work, decisions, and progress for each account.
- Keep abreast of SEO trends, algorithm changes, and best practices in the search and e-commerce sectors.
This role is essential in ensuring that Hustler Marketing's web projects remain structured, efficient, and commercially viable.
