About the job
Join our dynamic team at remote-va as a Strategic Researcher & Market Developer, where your proactive approach and resourceful mindset will help us uncover valuable insights and develop strategic actions to enhance our brand's growth.
Key Responsibilities:
- Product Research & Formula Analysis: Conduct thorough research to analyze product formulas and ensure optimal quality.
- Customer Insight Research: Dive deep into understanding our target customers by analyzing reviews, feedback, behaviors, and needs. Identify pain points and brainstorm innovative ideas to enhance our products and messaging.
- Competitive & Brand Research: Investigate competitor brands, focusing on pricing, packaging, positioning, marketing strategies, and sales channels. Assess their strengths and weaknesses to identify opportunities we can capitalize on.
- Marketing & Trend Research: Stay ahead of the curve by identifying successful strategies across digital platforms, influencer trends, consumer behavior, and branding techniques pertinent to our market niche.
- Market Expansion: Explore and research new marketplaces, distributors, and retail opportunities, as well as global expansion possibilities. Assess entry requirements and recommend high-potential targets.
Utilize tools such as Amazon, Helium 10, and ChatGPT to enhance your research.
