About the job
Utilize your extensive experience in the telecommunications sector and your subject matter expertise to design, develop, and execute targeted industry campaigns that align with strategic goals and objectives. In this pivotal role as an Industry Specialist, you will conduct research and provide insights on financial, technological, and other trends that influence the telecommunications market. You will also collaborate with key internal stakeholders to define, implement, and assess the effectiveness of the telecommunications marketing strategy.
Responsibilities
- Develop, manage, and execute campaign initiatives along with relevant internal communications to achieve integrated campaign success metrics, which include:
- Participation in conferences, trade shows, seminars, webinars, and workshops
- Creation of collateral such as blogs, white papers, brochures, and articles
- Management of web and social media presence
- Coordination with press and advertising media
- Collaboration with various Esri teams including marketing, sales, product development, international distributors, training, and partner teams to successfully deliver campaigns and generate qualified leads
- Engage with Industry Managers and Marketing Specialists to monitor campaign progress at every stage and proactively guide internal and external stakeholders to ensure alignment
- Conduct thorough research and lead initiatives on strategic industry positioning specific to the telecommunications sector, validating findings with internal and external experts
- Work collaboratively across business development and professional services teams to identify industry-specific solution requirements and develop industry-focused offerings
- Foster a robust user community through printed materials, online forums, and user groups
- Attain in-depth GIS domain expertise and be responsible for delivering product demonstrations and industry knowledge to support press and analyst briefings, partner engagements, and client meetings
Requirements
- 5+ years of experience within the telecommunications industry
- Proficient understanding of GIS and its application in telecommunications
- Exceptional communication skills, both written and verbal, along with strong presentation abilities
- Highly organized, self-driven, with the capability to manage multiple tasks while adapting to shifting priorities
- A quick learner with a positive, proactive attitude
- Strong problem-solving, decision-making, and creative thinking capabilities
- A collaborative team player with excellent interpersonal skills
- Bachelor's degree in a relevant field such as engineering, marketing, GIS, or geography
