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Vice President of Brand Strategy

Remedy EdgeNew York, NY
On-site Full-time $180K/yr - $190K/yr

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Experience Level

Senior Level Manager

Qualifications

We are looking for an innovative leader who challenges traditional thinking and embodies a drive for excellence. Your ability to inspire and mentor others, combined with strong analytical skills, will be crucial to your success in this role.

About the job

At Wildtype, we operate uniquely within the healthcare sector. As the most Agile full-service agency, we are free from traditional constraints. Our vibrant mix of diverse ideas, expertise, and talent fuels a creative process that breaks barriers, fostering brand growth in innovative ways.

Position: Vice President, Brand Strategy

Location: Wildtype - New York, NY

Department: Strategy

YOUR ROLE AS A DISRUPTION DRIVER: You inherently grasp that being disruptive is far superior to adhering to conventional norms. You pursue challenges vigorously, refusing to settle, and encouraging both your team and clients to exceed their own expectations. You instill a belief that possibilities should never be underestimated.

The status quo is merely a starting point for exploration and innovation. You forge strong relationships with clients, guiding them to embrace transformative ideas that unlock the full potential of their brands. You challenge the phrase “this is how we’ve always done it” and instead advocate for “how has it never been done?” By establishing new frameworks and methodologies, you introduce unexpected solutions to brand challenges. Your leadership empowers your team and clients to venture beyond the familiar.

Key Responsibilities:

  • Foster a culture that inspires colleagues and clients to adopt disruption as a cornerstone of brand strategies.
  • Mentor junior strategists, promoting engagement through learning and professional development.
  • Build and nurture impactful senior client relationships to ensure strategic recommendations surpass expectations.
  • Facilitate agency and client brainstorming sessions, utilizing disruption and other innovative facilitation tools.
  • Lead analytical efforts in client and agency research, uncovering insights that drive brand growth.
  • Contribute to and spearhead various aspects of Disruption Live, identifying trending topics and monitoring macro-cultural trends.
  • Collaborate with account and creative managers to develop brand positioning, disruption roadmaps, and comprehensive creative briefs.
  • Generate insights from diverse data sources to ensure the creation of disruptive creative and brand concepts.
  • Support new business pitches by managing customer insight generation linked to clinical data essential for pitching.
  • Conduct interviews with target prospects to gather content for pitch narratives.

About Remedy Edge

Wildtype is a transformative force in the healthcare agency landscape. We thrive on agility and creativity, harnessing a diverse array of ideas and expertise to propel brands forward in unprecedented ways. Join us in redefining what’s possible in healthcare marketing.

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