Vice President of Marketing - Remote (UK)

bjak-1Remote — United Kingdom

Remote Full-time

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Experience Level

Mid to Senior

Qualifications

Your Expertise Includes4–7 years of experience in a marketing leadership role. Proven success in a fast-paced startup or high-growth environment. Strong analytical skills with a track record of utilizing data to inform strategies. Exceptional communication and team leadership abilities. A deep understanding of digital marketing principles and best practices.

About the job

Lead with Vision. Execute with Agility. Amplify Success.

At BJAK, we are on a mission to establish Southeast Asia's premier digital insurance platform, and our success hinges on top-notch marketing strategies. We are seeking a Vice President of Marketing based in London (remote-friendly), who excels at the crossroads of strategic thinking, execution, and data-driven analysis. This role is for a dynamic leader who not only crafts comprehensive marketing plans but also drives performance, inspires teams, and is willing to roll up their sleeves when necessary.

This high-impact position is perfect for someone who can spearhead integrated marketing initiatives across digital channels, brand management, content creation, and campaign execution, thriving in a performance-oriented, fast-paced startup environment.

Importance of This Role

You will spearhead marketing initiatives that significantly influence user acquisition, retention, and brand visibility.
Your contributions will shape how millions view, engage with, and trust our platform.
You will drive ambitious campaigns, expanding our marketing reach across various countries.
You will introduce structure, creativity, and accountability in a high-performance culture.

Key Responsibilities

Develop and implement a comprehensive marketing strategy encompassing digital, brand, content, and campaign initiatives across London and regional markets (Southeast Asia).
Lead cross-channel marketing campaigns utilizing platforms such as Meta, Google, TikTok, YouTube, and CRM systems.
Design and execute performance marketing strategies with defined KPIs: Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Click-Through Rate (CTR), and conversion metrics.
Establish and manage a robust content marketing framework, including blogs, video scripts, landing pages, and messaging for campaigns.
Define and refine the BJAK brand voice and positioning across various channels.
Oversee creative production in collaboration with internal teams and external agencies or freelancers.
Utilize data analysis and market insights to drive strategic enhancements.
Work closely with product, design, sales, and data teams to ensure marketing aligns with business objectives.
Manage the marketing calendar, budget, and resource distribution, making decisions driven by return on investment.
Support go-to-market (GTM) strategies for new products and features.

Ideal Candidate Traits

A proactive executor who takes initiative and delivers results swiftly.
Demonstrated ability to lead teams and collaborate across creative, product, and technical domains.
A data-driven decision maker who prioritizes impactful outcomes.
A results-oriented individual with a passion for metrics like sign-ups, revenue, and engagement.
A comfort with ambiguity and a knack for structuring and driving momentum through action.
A quick thinker who adapts creatively to unforeseen challenges.
A mindset that embraces ownership and a willingness to go above and beyond when necessary.

Qualifications

Your Expertise Includes

4–7 years of experience in a marketing leadership role.
Proven success in a fast-paced startup or high-growth environment.
Strong analytical skills with a track record of utilizing data to inform strategies.
Exceptional communication and team leadership abilities.
A deep understanding of digital marketing principles and best practices.

About bjak-1

BJAK is on a mission to redefine digital insurance in Southeast Asia, transforming how users interact with insurance products through innovation and technology. We prioritize excellence in marketing to ensure our growth and leadership in the industry.

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