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Vice President of Media Strategy

JellyfishNew York
On-site Full-time

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Experience Level

Senior Level Manager

Qualifications

Qualifications:Proven experience in a senior strategic role within a media or digital marketing environment. Strong understanding of media planning and buying, along with a track record of successful campaign management. Excellent communication and interpersonal skills, with the ability to build strong relationships with clients and team members. Experience in leveraging data analytics and insights to inform strategic decisions. Ability to lead cross-functional teams and manage multiple projects simultaneously. Proficiency in using AI tools and platforms for marketing purposes is a plus.

About the job

About Us

Jellyfish is a leading global digital agency that seamlessly integrates strategy, creativity, data analysis, and media planning under one roof. With nearly 2,000 talented professionals across 38 offices worldwide, we are redefining what it means to be a marketing partner in the digital age.

We excel in both branding and activation, enabling our clients to effectively connect with their target audiences through insightful data. Our mission is to deliver innovative and culturally relevant creative solutions that stand out and resonate with audiences across all platforms.

As a proud member of the Brandtech Group, we’re leading the way in utilizing generative AI tools to enhance every aspect of our services. Our proprietary platform, PencilPro, is the foremost generative AI platform that transforms the creative production process, ensuring optimized distribution and performance prediction.

About the Role

We are on the lookout for a Vice President of Media Strategy to spearhead strategic initiatives for one of our largest global clients. In this pivotal role, you will serve as the senior strategic advisor to the client’s Head of Strategy and play a crucial role in liaising with other client leaders and coordinating with all agencies within the Integrated Agency Team (IAT).

The VP of Media Strategy will oversee critical product launches, new category introductions, promotional campaigns, and annual business planning. You will lead the IAT, which includes Jellyfish media, creative, PR, and influencer partners, in developing audience-driven strategies that ensure a cohesive creative vision across all channels.

Additionally, you will manage the Media Planning function, collaborating closely with the VP of Investment to align plans and budgets with business objectives, consumer insights, and performance metrics.

Your responsibilities will also extend to integrating Business Planning throughout all strategic initiatives, working collaboratively with Investment Analytics and Data Science teams to create a unified strategic roadmap that delivers measurable business results.

About Jellyfish

At Jellyfish, we are committed to harnessing the power of digital innovation to drive marketing success for our clients. Our team of experts works collaboratively to develop strategies that are not only effective but also transformative, ensuring that our clients remain at the forefront of their industries. We are a diverse and inclusive company that values creativity and forward-thinking.

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