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Vice President of Social Media Strategy

HighwireNew Jersey, United States; New York, New York, United States; New York, United States
On-site Full-time $130K/yr - $195K/yr

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Experience Level

Senior Level Manager

Qualifications

Qualifications Bachelor's degree in Marketing, Communications, or a related field. Proven track record in a senior social media role with experience managing B2B tech or service clients. Strong understanding of social media marketing trends, analytics, and best practices. Exceptional leadership, communication, and interpersonal skills. Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

About the job

Join Highwire's dynamic digital and social team as the Vice President of Social Media Strategy. In this pivotal role, you will craft and execute innovative strategies for clients spanning various industries, including B2B technology, cybersecurity, professional services, healthcare, energy, and sustainability.

Reporting directly to the SVP/EVP, you will collaborate with leadership to implement cutting-edge digital initiatives, drive high-impact client programs, and mentor a passionate team of social and digital strategists. This position allows you to influence significant social media campaigns while contributing to business growth and ensuring client success through measurable outcomes.

What You’ll Do

  • Develop and nurture robust client relationships, offering strategic insights to help clients meet their social and digital objectives.
  • Design, execute, and evaluate social and digital campaigns across various channels including paid, earned, shared, and owned media.
  • Collaborate with the SVP/EVP and account teams to ensure alignment of social strategies with overarching client goals.
  • Oversee the creation of content, execution of creative concepts, and implementation of social tactics for client initiatives.
  • Mentor and guide digital associates, providing constructive feedback to support their professional development.
  • Deliver insights on messaging, content distribution, and audience engagement to maximize campaign effectiveness.

About Highwire

Highwire is an innovative public relations and digital communications agency that specializes in delivering transformative results for clients in the technology, cybersecurity, healthcare, and energy sectors. We pride ourselves on our collaborative culture and commitment to excellence.

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