Directive seeks a Senior Paid Media Strategist to guide paid media campaigns for clients across different industries. This fully remote position is available to candidates based anywhere in Canada. Key Responsibilities Create and execute paid media strategies that align with each client's objectives. Monitor and adjust campaigns to enhance return on investment and expand brand visibility on various platforms. Manage a varied client portfolio, shifting tactics as needed to meet unique business goals. Location This role is remote and open to residents of Canada.

Role overview Directive seeks a Paid Media Strategist to join the team remotely from anywhere in Canada. This position centers on planning, building, and optimizing digital advertising campaigns that help clients achieve their business objectives. Campaigns span channels such as Google Ads, Facebook, and additional paid media platforms. What you will do Develop, manage, and improve paid media strategies that reflect each client’s goals Monitor and analyze campaign performance data to spot trends and areas for improvement Conduct keyword research to guide campaign planning Collaborate with cross-functional teams to keep campaigns aligned with client expectations Requirements Hands-on experience with paid media platforms, including Google Ads and Facebook Ability to interpret performance data and make informed campaign decisions Strong teamwork and communication skills Interest in testing new tactics and approaches within paid media Location This is a fully remote role open to candidates based in Canada.

Are you an enthusiastic marketing professional with a keen interest in social media advertising? Do you thrive in a collaborative environment where innovation drives success? If so, you might just be the Senior Paid Social Media Strategist we are looking for!At Abe, a dedicated division of Directive, we specialize in harnessing the power of social media advertising to help our clients excel. Our strategies leverage platforms like LinkedIn, Meta, and others to effectively connect with and convert target audiences. If you’re eager to contribute to transformative projects, this role presents an exciting opportunity!Having experienced significant growth in recent years, we have maintained a culture where the best idea prevails. We seek a Strategist with a growth mindset to join our dynamic team and contribute to our ongoing evolution!Our unique approach, known as Customer Generation, emphasizes generating SQLs and Customers over traditional metrics like MQLs. As part of the social media team, reporting directly to the Associate Director, you will play a crucial role in driving client success and executing Paid Media initiatives. This is your chance to gain invaluable experience in crafting high-impact LinkedIn strategies tailored for B2B companies.

Are you an enthusiastic marketing professional with a strong affinity for social media advertising? Do you thrive on creating innovative solutions alongside a team dedicated to success? If so, you might be the Senior Paid Social Media Strategist we are seeking!At Abe, we specialize exclusively in social media advertising, serving as a hub for groundbreaking strategies that empower our clients to harness the full potential of platforms like LinkedIn and Meta. Join us if you’re ready to contribute to something transformative!We have experienced remarkable growth in recent years while staying committed to our core belief: the best idea wins. We are looking for a Senior Strategist with a growth mindset to join our dynamic team!Utilizing our proprietary Customer Generation methodology, which prioritizes SQLs and Customers over traditional metrics like MQLs, this role reports to the Associate Director and plays a vital part in our social media team. This is a unique chance to be part of a fast-growing specialized agency.The Paid Social Strategist (Internal Title: Account Strategist, LinkedIn Advertising) will work closely with our mid-market and enterprise clients, leading the charge in communicating results, crafting tailored strategies, and executing Paid Media deliverables. In this position, you will gain valuable experience in developing high-performing LinkedIn strategies for B2B businesses.

Are you a passionate marketing enthusiast with expertise in social media advertising? Do you thrive on collaborating with a team that is driven to excel? If so, you might just be the Paid Social Strategist we are looking for!Abe, a dedicated division of Directive, specializes exclusively in social media advertising.We are a center for innovative strategies that empower clients to harness the full potential of platforms like LinkedIn and Meta, enabling them to reach, engage, and convert their target audiences effectively. If you are eager to be part of something bold and transformative, this role is perfect for you!Having experienced remarkable growth in recent years, we hold steadfast to our culture where the best ideas prevail. We are forward-looking and seeking a Strategist with a growth mindset to join our dynamic team!Utilizing our proprietary Customer Generation methodology, which emphasizes SQLs and customers over traditional metrics like MQLs, you will report to the Associate Director and play a vital role within the social media team. This position offers a unique opportunity to contribute at the ground level of a rapidly expanding specialty agency.Key ResponsibilitiesManage and lead a portfolio of Social Media accountsProvide direct support to client contactsEngage in weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and continual improvementsDevelop tailored strategies for clients each quarterCreate, maintain, and optimize budgets for paid media campaignsGain a deep understanding of client positioning and unique value propositionsEnsure precise lead routing within a CRMTake responsibility for personal productivity and utilizationCollaborate directly with the Associate Director to meet both internal and client objectivesComprehend the value of Programmatic campaignsFoster cross-sells, upsells, and referrals through strong client relationships and professional networking

Are you a marketing enthusiast with an unwavering passion for social media advertising? Do you thrive in collaborative environments where innovation leads to success? If so, you might be the Senior Paid Social Strategist we’re seeking!At Abe, we specialize exclusively in social media advertising, serving as a catalyst for innovative strategies that empower our clients to harness the full potential of platforms like LinkedIn and Meta.Join us as we continue our impressive growth journey, remaining committed to our core belief that the best ideas prevail. We are on the lookout for a forward-thinking Senior Strategist with a growth mindset to enhance our dynamic team!Utilizing our proprietary marketing methodology, Customer Generation, we prioritize Sales Qualified Leads (SQLs) and actual customers over traditional metrics. This pivotal role reports to the Associate Director and is integral to our social media team, offering you a unique opportunity to shape the future of a fast-growing specialty agency.*Internally, this position is referred to as Senior Account Strategist, LinkedIn Advertising*As the Senior LinkedIn Strategist, you will collaborate directly with our mid-market and enterprise clients, taking charge of communicating results, devising custom strategies, and executing Paid Media initiatives. This role allows you to develop high-impact LinkedIn marketing strategies tailored for B2B businesses.

Role overview Directive seeks an Associate Director of Paid Media to shape and execute paid media strategies for client accounts. This remote role is open to candidates living anywhere in Canada. What you will do Develop paid media strategies that align with each client’s objectives Manage and optimize campaigns across several digital platforms Review and interpret campaign data to spot trends and areas for improvement Provide clients with insights that support stronger online visibility Collaborate with a team of specialists to achieve measurable results Requirements Background in digital marketing and hands-on experience managing paid media campaigns Ability to work effectively with remote teams Strong skills in analyzing performance metrics and applying findings to strategy Drive to help clients expand their online reach

Are you a passionate marketing enthusiast with a flair for social media advertising? Do you thrive on collaborating with a driven team to build innovative solutions? If so, we are in search of a Senior Paid Social Strategist who embodies these qualities!Abe is a premier consultancy dedicated solely to the realm of social media advertising.We serve as a hub for pioneering strategies that empower our clients to harness the full potential of platforms like LinkedIn, Meta, and beyond to effectively reach, engage, and convert their target audiences. If you are ready to join a bold and transformative venture, this role is the perfect fit for you!Having experienced significant growth in recent years, we remain committed to our culture where the best idea wins. We are looking for a Senior Strategist with a growth mindset to join our dynamic and evolving team!We implement our proprietary Customer Generation methodology, focusing on SQLs and Customers rather than traditional metrics like MQLs. This position reports to the Associate Director and plays a vital role within our social media team. You will have the unique opportunity to help shape the strategies of a rapidly expanding specialty agency.As the Paid Social Strategist (Internal Title: Account Strategist, LinkedIn Advertising), you will collaborate directly with our mid-market and enterprise clients, taking the lead in communicating results, crafting custom strategies, and executing Paid Media deliverables. This role offers invaluable experience in developing high-performing LinkedIn strategies specifically tailored for B2B businesses.Key Responsibilities:Manage and oversee a portfolio of Social Media accounts.Act as a direct liaison to client contacts.Conduct weekly communications with vendors or operational partners to ensure alignment on tasks, quality of work, and areas for improvement.Develop client strategies on a quarterly basis.Create, manage, and optimize budgets for paid media campaigns.Possess a deep understanding of client positioning and unique value propositions.Ensure accurate lead routing within a CRM system.Be accountable for personal productivity and utilization.Collaborate closely with the Associate Director to ensure internal and client objectives are met.Recognize the significance of Programmatic campaigns.Facilitate cross-selling, upselling, and referrals through strong client relationships.

Are you an enthusiastic marketing professional with a keen interest in social media advertising? Do you thrive in a collaborative environment where innovation drives success? If so, you could be the perfect fit for our Senior LinkedIn Strategist role!At Abe, we specialize exclusively in social media advertising, positioning ourselves as a consultancy that empowers clients to harness the full potential of platforms like LinkedIn and Meta. Our goal is to create impactful strategies that help businesses connect, engage, and convert their target demographics. If you’re eager to be part of a forward-thinking team, this opportunity is for you!Having experienced substantial growth in recent years, we are dedicated to maintaining a culture where the best ideas prevail. We are looking for a Senior Strategist who possesses a growth mindset and is ready to contribute to our dynamic team.Our unique marketing methodology, Customer Generation, emphasizes SQLs and actual customers rather than traditional metrics like MQLs. This role will report directly to the Associate Director, playing a vital part in our social media team as we expand.*Internally, this position is referred to as Senior Account Strategist, LinkedIn Advertising*As a Senior LinkedIn Strategist, you will collaborate closely with our mid-market and enterprise clients, ensuring clear communication of results, developing tailored strategies, and executing Paid Media initiatives. This role offers valuable experience in crafting high-impact LinkedIn strategies for B2B markets.

Do you thrive in the dynamic world of marketing, especially with a focus on social media advertising? Are you excited about collaborating with a driven team to create impactful strategies? If so, you might just be the Senior Social Media Advertising Strategist we're looking for!At Abe, we specialize in social media advertising, providing innovative solutions that empower our clients to effectively connect with their audiences on platforms like LinkedIn and Meta.Join us in our mission to help clients harness the full potential of social media to engage, reach, and convert their target markets. If you’re ready to embark on a bold journey of transformation, this is the perfect opportunity for you!Our consultancy has experienced remarkable growth while maintaining a culture where the best ideas prevail. We are on the lookout for a Senior Strategist with a growth-oriented mindset to join our forward-thinking team!Utilizing our proprietary Customer Generation methodology, which prioritizes SQLs and Customers over traditional metrics like MQLs, you will play a vital role as part of our social media team, reporting to the Associate Director. This is a unique chance to be a foundational member of a rapidly expanding specialized agency.As the Social Media Advertising Strategist (Internal Title: Account Strategist, LinkedIn Advertising), you will partner directly with our mid-market and enterprise clients. You’ll be responsible for communicating results, creating tailored strategies, and executing Paid Media deliverables. This role offers valuable experience in crafting high-impact LinkedIn strategies for B2B enterprises.

Are you an enthusiastic marketing professional with an affinity for social media advertising? Do you thrive in a collaborative environment where innovation and success are paramount? If so, you could be the Senior Social Media Advertising Strategist we are looking for!Abe, a dedicated division of Directive, specializes solely in social media advertising.We are at the forefront of innovative strategies, empowering clients to harness the full potential of platforms like LinkedIn and Meta to effectively connect, engage, and convert their target audiences. If you're eager to contribute to a transformative journey, this opportunity is for you!Having experienced remarkable growth in recent years, we remain committed to our core value: the best idea wins. We are seeking a growth-minded strategist to join our dynamic team!Utilizing our proprietary Customer Generation methodology, which emphasizes SQLs and Customers over traditional MQL metrics, this role reports directly to the Associate Director and plays a pivotal role within our social media team. You will have a unique opportunity to shape the future of a rapidly expanding specialty agency.The Paid Social Strategist (Internal Title: Senior Account Strategist, Paid Social) collaborates closely with mid-market and enterprise clients, overseeing communication of results, developing tailored strategies, and executing Paid Media deliverables. In this position, you will gain valuable experience in crafting high-impact LinkedIn strategies for B2B businesses.

About the RoleDirective is seeking a dynamic Director of Paid Media who excels in both managing teams and nurturing client relationships. In this pivotal role, you will guide a team of Associate Directors, ensure the success of our paid media accounts, and be the trusted advisor to our clients in high-pressure situations. If you have a keen eye for detail, lead by example, and have a passion for developing high-performing teams, we want to connect with you.Our paid media team consists of top-tier performance marketing experts, managing sophisticated campaigns for prestigious B2B brands. Our professionals are seasoned, client-focused, and thoroughly versed in Directive's DiscoverabilityOS methodology. As the Director of Paid Media, you will establish accountability, structure, and systems within Directive’s largest division to ensure seamless operations and consistent client leadership. If you thrive in a fast-paced environment and are driven by results, this is the role for you. With increasing revenue and a robust pipeline, we are looking for a leader who can keep up with our momentum.This position reports directly to the VP of Paid Media.What You'll DoTeam Management:Develop and mentor a team of Associate Directors, establishing clear direction, aligning on priorities, and fostering an environment where high-caliber professionals excel.Translate executive strategy into actionable weekly priorities, eliminating any ambiguity between strategy and execution.Cultivate a culture of accountability and excellence as the standard, not just a goal.Support the growth of your Associate Directors and identify future leaders among the strategist team.Account Health:Maintain close oversight of every account to identify and address issues proactively before clients notice. We leverage proprietary sentiment analysis technology built into our platform, Stratos.Promote a culture of early escalation and proactive communication throughout your team.Ensure all client interactions reflect Directive's methodologies, including LTV:CAC modeling, DiscoverabilityOS strategy, Share of SERP, and Functional Content.Deliverable Quality:Ensure high-quality deliverables that meet or exceed client expectations, consistently reflecting our commitment to excellence.

Are you an enthusiastic marketing expert with a keen interest in social media advertising? Do you thrive in collaborative environments where innovation is key? If so, you could be the Senior Social Media Strategist we are looking for!At abe, we specialize in social media advertising consultancy, dedicated to empowering our clients with cutting-edge strategies that harness the full potential of platforms like LinkedIn and Meta. Join us in driving transformative results for businesses eager to engage and convert their target audiences.Our agency has experienced remarkable growth in recent years while fostering a culture that champions the best ideas. We're searching for a forward-thinking Senior Strategist with a growth mindset to become an integral part of our dynamic team!As a Senior Account Strategist focusing on LinkedIn Advertising, you will collaborate closely with both mid-market and enterprise clients, taking the lead on delivering results, crafting tailored strategies, and executing paid media initiatives. This role offers the chance to develop high-impact LinkedIn strategies specifically designed for B2B businesses.

Are you a passionate marketing professional with a strong affinity for social media advertising? Do you thrive in a collaborative environment where innovation drives success? If so, you could be the Social Media Strategist we've been searching for!Abe, a specialized division of Directive, is dedicated to mastering the art of social media advertising.We pride ourselves on crafting cutting-edge strategies that empower our clients to harness the full potential of platforms like LinkedIn, Meta, and others to effectively reach, engage, and convert their target audiences. If you're ready to embark on a transformative journey, this opportunity is for you!Having experienced significant growth in recent years while preserving our culture of innovation, we believe that the best idea wins. We're looking for a forward-thinking Strategist with a growth mindset to join our dynamic team!Utilizing our proprietary Customer Generation methodology, which emphasizes SQLs and Customers over traditional MQL metrics, you'll play a vital role within our social media team and report directly to the Associate Director. This is a unique chance to contribute at the ground level of a rapidly expanding specialty agency.As a Paid Social Strategist (Internal Title: Account Strategist, Paid Social), you will directly engage with our mid-market and enterprise clients, taking the lead in communicating results, developing customized strategies, and executing Paid Media deliverables. You'll gain invaluable experience in creating impactful LinkedIn strategies tailored for B2B businesses.

Are you an enthusiastic marketing professional with a strong affinity for social media advertising? Do you thrive on collaborating with a team that is driven to achieve success? If so, you might be the Paid Social Manager we are looking for!Abe, a dedicated division of Directive, specializes in social media advertising, providing innovative strategies to help our clients harness the full potential of platforms like LinkedIn and Meta. We empower businesses to effectively engage and convert their target audiences. Join us if you’re ready to be a part of something bold and transformative!Our team has experienced remarkable growth in recent years while maintaining a culture where the best ideas prevail. We are forward-thinking and are in search of a Paid Social Manager who possesses a growth mindset to join our dynamic team!In this role, you will be part of the social media team and report directly to the Associate Director. You will play a vital role in shaping unique strategies and executing paid media campaigns for our mid-market and enterprise clients, gaining valuable experience in developing impactful LinkedIn strategies for B2B businesses.

Join VERB Interactive, a premier digital marketing and technology agency headquartered in the vibrant downtown of Halifax, Nova Scotia. Our diverse portfolio includes collaborations with some of the world's most renowned destinations, resorts, and travel brands. With our unique employee travel credit, you can personally explore these incredible places. We pride ourselves on fostering a balanced work/life dynamic and creating an enjoyable office atmosphere, whether in-person or remote. Our commitment to exceeding client expectations drives our passion for tackling challenging projects that others may shy away from.We are currently seeking a Performance Media Strategist to lead the charge in managing comprehensive paid media campaigns for esteemed clients. This role encompasses the full spectrum of campaign management—from planning and execution to analysis and reporting. As a key point of contact for client inquiries, you will innovate strategies and collaborate closely with internal teams to achieve remarkable results.Your Responsibilities Continuously monitor, optimize, and report on campaign performance Analyze analytics to refine campaigns in alignment with established goals Collaborate with the Analytics team to extract insights and measure key performance indicators (KPIs) Develop strategic approaches along the customer journey Set benchmarks and projections for media tactics Engage directly with clients to present findings and strategic recommendations Partner with creative teams to generate innovative concepts that yield measurable outcomes Coordinate with development teams to ensure effective tracking and address any issues Oversee campaign budgets and suggest optimal budget and channel allocations Establish and manage campaigns across multiple digital platforms Implement account strategies for new accounts and guide Analysts/Coordinators in their strategies Serve as a trusted advisor for clients, addressing questions and concerns Review dashboards for accuracy before meetings Mentor and support team members Stay informed on industry trends and technological advancements Create points of view on emerging tools and tactics as needed Draft copy for search and social media as required

Are you a marketing enthusiast with a zeal for social media advertising? Do you thrive on collaborating with a team that is driven to succeed? If so, you could be the Senior Account Strategist we are looking for!At Abe, we are a dedicated consultancy specializing in social media advertising.We are a center for innovative marketing strategies, empowering clients to harness the full potential of platforms like LinkedIn, Meta, and others to effectively reach, engage, and convert their target audiences. If you’re eager to be part of something transformative and daring, this role might be your next big step!Having experienced considerable growth in recent years, we remain committed to our culture of fostering the best ideas. We are looking for a forward-thinking Senior Strategist with a growth mindset to join our dynamic team!We utilize Customer Generation, a proprietary marketing methodology, which emphasizes SQLs and Customers over traditional metrics like MQLs. This role reports to the Associate Director and is an integral part of our social media team. You will have the unique chance to contribute to a fast-growing specialty agency.Key Responsibilities:Manage and oversee a portfolio of social media accountsProvide direct support to client contactsEngage in weekly communication with vendors and operational partners to ensure alignment on tasks, quality of work, and opportunities for improvementsDevelop quarterly strategies for clientsCreate, maintain, and optimize budgets for paid media campaignsDeeply understand client positioning and unique value propositionsEnsure accurate lead routing within a CRMBe responsible for personal productivity and utilizationCollaborate closely with the Associate Director to meet internal and client objectivesComprehend the value of Programmatic campaignsFacilitate cross-sells, upsells, and referrals through client relationships and professional networks

Directive Consulting is recognized as the premier B2B performance marketing agency focused on generating real revenue, not just leads.We leverage our unique Customer Generation methodology to cut through the marketing noise. Forget traditional MQLs; our goal is to drive pipeline growth, enhance SQLs, and scale brands that are committed to substantial growth. Our expertise spans Paid Media, SEO, Conversion Rate Optimization (CRO), Revenue Operations (RevOps), and Go-To-Market Strategy. We design marketing engines that excel in the SaaS sector and across various B2B industries.At Directive, we operate at a rapid pace, think innovatively, and maintain a standard of excellence. We seek individuals who dare to challenge the norm and push campaigns beyond expectations, igniting demand for bold, innovative brands. If you thrive on high performance, enjoy tackling challenging problems, and want your work to have a meaningful impact, you will find a great fit with us.We don’t just aim for results; we are actively shaping the future of marketing. Are you ready to create something extraordinary?About The Role:As a Content Strategist, you will play a pivotal, client-facing role responsible for daily client deliverables, crafting and managing tailored client strategies, and facilitating communication with both clients and internal teams. You will primarily work with Enterprise clients and are expected to possess a profound understanding of their service lines and how they integrate with broader business operations to develop a comprehensive marketing strategy.Please note: internally, this position is designated as Account Strategist, Content & SEO.Key Responsibilities:Strategic Excellence and Implementation: You will be tasked with developing customized strategies and executing best practices for your clients, ensuring the achievement of our Net Success Metrics (NSMs). The strategist will utilize each project phase as a foundational opportunity for crafting the initial client strategy, while also considering the overall marketing goals, active campaigns, and historical performance to continuously optimize and refine strategies throughout the client relationship.Collaborate closely with your Associate Director to navigate any obstacles that may affect strategy execution and goal accomplishment.Exhibit a strong aptitude for creating creative briefs and impactful content campaigns, driven by insights from competitive analysis and audience understanding.Utilize best practices to inform our strategies, ensuring our clients are positioned for optimal success.

Are you a passionate marketing enthusiast with a strong affinity for social media advertising? Do you thrive in a collaborative environment focused on innovation and success? If so, you might be the Senior Account Strategist we've been searching for!At Abe, we are a specialized consultancy dedicated exclusively to social media advertising.We serve as a hub for cutting-edge strategies, empowering clients to harness the full potential of platforms like LinkedIn, Meta, and more to effectively connect with, engage, and convert their target audiences. If you're ready to join a team that's bold and transformative, this is the role for you!Having experienced substantial growth over the past few years, we remain committed to our culture where the best idea prevails. We’re forward-thinking and seeking a Senior Strategist with a growth mindset to enhance our dynamic team!Utilizing our proprietary Customer Generation methodology, we prioritize SQLs and customers over traditional metrics like MQLs. This pivotal role reports to the Associate Director and is integral to our social media team. You will have a unique opportunity to contribute at the foundational level of a rapidly growing specialty agency.Key ResponsibilitiesManage and lead a portfolio of social media accountsAct as a primary point of contact for client communicationsEngage in weekly discussions with vendors and operational partners to ensure alignment on tasks, quality of work, and areas for improvementDevelop quarterly strategies tailored to client needsCreate, manage, and optimize budgets for paid media campaignsProvide fractional support for internal marketing initiatives within a boutique agency settingGain a deep understanding of client positioning and unique value propositionsEnsure accurate lead routing within the CRM systemMaintain personal productivity and utilizationCollaborate closely with the Associate Director to achieve internal and client objectivesRecognize the significance of Programmatic campaigns