About the RoleDirective is seeking a dynamic Director of Paid Media who excels in both managing teams and nurturing client relationships. In this pivotal role, you will guide a team of Associate Directors, ensure the success of our paid media accounts, and be the trusted advisor to our clients in high-pressure situations. If you have a keen eye for detail, lead by example, and have a passion for developing high-performing teams, we want to connect with you.Our paid media team consists of top-tier performance marketing experts, managing sophisticated campaigns for prestigious B2B brands. Our professionals are seasoned, client-focused, and thoroughly versed in Directive's DiscoverabilityOS methodology. As the Director of Paid Media, you will establish accountability, structure, and systems within Directive’s largest division to ensure seamless operations and consistent client leadership. If you thrive in a fast-paced environment and are driven by results, this is the role for you. With increasing revenue and a robust pipeline, we are looking for a leader who can keep up with our momentum.This position reports directly to the VP of Paid Media.What You'll DoTeam Management:Develop and mentor a team of Associate Directors, establishing clear direction, aligning on priorities, and fostering an environment where high-caliber professionals excel.Translate executive strategy into actionable weekly priorities, eliminating any ambiguity between strategy and execution.Cultivate a culture of accountability and excellence as the standard, not just a goal.Support the growth of your Associate Directors and identify future leaders among the strategist team.Account Health:Maintain close oversight of every account to identify and address issues proactively before clients notice. We leverage proprietary sentiment analysis technology built into our platform, Stratos.Promote a culture of early escalation and proactive communication throughout your team.Ensure all client interactions reflect Directive's methodologies, including LTV:CAC modeling, DiscoverabilityOS strategy, Share of SERP, and Functional Content.Deliverable Quality:Ensure high-quality deliverables that meet or exceed client expectations, consistently reflecting our commitment to excellence.

Directive seeks a Senior Paid Media Strategist to guide paid media campaigns for clients across different industries. This fully remote position is available to candidates based anywhere in Canada. Key Responsibilities Create and execute paid media strategies that align with each client's objectives. Monitor and adjust campaigns to enhance return on investment and expand brand visibility on various platforms. Manage a varied client portfolio, shifting tactics as needed to meet unique business goals. Location This role is remote and open to residents of Canada.

As the Director of Paid Media at hashtagpaid, you will spearhead the strategic direction and execution of our paid media initiatives. Your expertise will guide our team in optimizing campaigns across various channels, including search, display, and social media. You will collaborate closely with cross-functional teams to drive brand awareness, customer acquisition, and revenue growth.Key responsibilities include:Developing and implementing comprehensive paid media strategies.Managing budgets and optimizing campaign performance to meet key performance indicators (KPIs).Leading a team of media specialists and ensuring continuous professional development.Conducting in-depth analysis to derive insights and inform future campaigns.Staying updated with industry trends and emerging technologies.

Are you an enthusiastic marketing professional with a keen interest in social media advertising? Do you thrive in a collaborative environment where innovation drives success? If so, you might just be the Senior Paid Social Media Strategist we are looking for!At Abe, a dedicated division of Directive, we specialize in harnessing the power of social media advertising to help our clients excel. Our strategies leverage platforms like LinkedIn, Meta, and others to effectively connect with and convert target audiences. If you’re eager to contribute to transformative projects, this role presents an exciting opportunity!Having experienced significant growth in recent years, we have maintained a culture where the best idea prevails. We seek a Strategist with a growth mindset to join our dynamic team and contribute to our ongoing evolution!Our unique approach, known as Customer Generation, emphasizes generating SQLs and Customers over traditional metrics like MQLs. As part of the social media team, reporting directly to the Associate Director, you will play a crucial role in driving client success and executing Paid Media initiatives. This is your chance to gain invaluable experience in crafting high-impact LinkedIn strategies tailored for B2B companies.

Role overview Directive seeks a Paid Media Strategist to join the team remotely from anywhere in Canada. This position centers on planning, building, and optimizing digital advertising campaigns that help clients achieve their business objectives. Campaigns span channels such as Google Ads, Facebook, and additional paid media platforms. What you will do Develop, manage, and improve paid media strategies that reflect each client’s goals Monitor and analyze campaign performance data to spot trends and areas for improvement Conduct keyword research to guide campaign planning Collaborate with cross-functional teams to keep campaigns aligned with client expectations Requirements Hands-on experience with paid media platforms, including Google Ads and Facebook Ability to interpret performance data and make informed campaign decisions Strong teamwork and communication skills Interest in testing new tactics and approaches within paid media Location This is a fully remote role open to candidates based in Canada.

Role overview Directive is seeking an Associate Director, Paid Search & Social to shape digital marketing strategy and lead campaign execution. This position is fully remote and open to candidates located anywhere in Canada. What you will do Lead a team dedicated to managing paid search and social media campaigns Create and refine strategies to enhance digital marketing results Direct campaign optimization efforts to improve return on investment Analyze performance data and market trends to guide decisions Mentor team members and support their professional development Requirements Proven experience in data-driven digital marketing Background in managing paid media campaigns across search and social platforms Ability to lead, coach, and develop a team Comfort working remotely Residence in Canada

VaynerMedia seeks a Director of Paid Media to lead digital advertising initiatives in Toronto. This position centers on designing and executing paid media strategies aimed at boosting brand awareness and driving customer engagement. Key Responsibilities Create and manage paid media campaigns that align with business objectives Track campaign performance, making data-driven adjustments to improve outcomes Oversee media budgets to ensure effective and efficient use of resources Collaborate with teams across the company to integrate paid media with overall marketing efforts Deliver clear reporting on campaign results, focusing on measurable impact Location This role is located in Toronto, Canada.

Are you an enthusiastic marketing professional with a strong affinity for social media advertising? Do you thrive on creating innovative solutions alongside a team dedicated to success? If so, you might be the Senior Paid Social Media Strategist we are seeking!At Abe, we specialize exclusively in social media advertising, serving as a hub for groundbreaking strategies that empower our clients to harness the full potential of platforms like LinkedIn and Meta. Join us if you’re ready to contribute to something transformative!We have experienced remarkable growth in recent years while staying committed to our core belief: the best idea wins. We are looking for a Senior Strategist with a growth mindset to join our dynamic team!Utilizing our proprietary Customer Generation methodology, which prioritizes SQLs and Customers over traditional metrics like MQLs, this role reports to the Associate Director and plays a vital part in our social media team. This is a unique chance to be part of a fast-growing specialized agency.The Paid Social Strategist (Internal Title: Account Strategist, LinkedIn Advertising) will work closely with our mid-market and enterprise clients, leading the charge in communicating results, crafting tailored strategies, and executing Paid Media deliverables. In this position, you will gain valuable experience in developing high-performing LinkedIn strategies for B2B businesses.

Role overview Directive seeks an Account Strategist, Paid Media to support clients in reaching their digital marketing goals. This position is fully remote and open to candidates located anywhere in Canada. What you will do Plan, launch, and manage paid media campaigns tailored to each client’s objectives. Collaborate with colleagues from different teams to build unified marketing strategies. Examine campaign performance data to identify patterns and highlight opportunities for improvement. Present clear and practical insights to clients, helping shape their marketing decisions. Requirements Background in digital marketing, with a focus on paid media. Demonstrated ability to analyze data and optimize campaign performance. Strategic thinker who can communicate recommendations effectively to clients. This is a remote role for candidates residing in Canada.

Are you a passionate marketing enthusiast with expertise in social media advertising? Do you thrive on collaborating with a team that is driven to excel? If so, you might just be the Paid Social Strategist we are looking for!Abe, a dedicated division of Directive, specializes exclusively in social media advertising.We are a center for innovative strategies that empower clients to harness the full potential of platforms like LinkedIn and Meta, enabling them to reach, engage, and convert their target audiences effectively. If you are eager to be part of something bold and transformative, this role is perfect for you!Having experienced remarkable growth in recent years, we hold steadfast to our culture where the best ideas prevail. We are forward-looking and seeking a Strategist with a growth mindset to join our dynamic team!Utilizing our proprietary Customer Generation methodology, which emphasizes SQLs and customers over traditional metrics like MQLs, you will report to the Associate Director and play a vital role within the social media team. This position offers a unique opportunity to contribute at the ground level of a rapidly expanding specialty agency.Key ResponsibilitiesManage and lead a portfolio of Social Media accountsProvide direct support to client contactsEngage in weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and continual improvementsDevelop tailored strategies for clients each quarterCreate, maintain, and optimize budgets for paid media campaignsGain a deep understanding of client positioning and unique value propositionsEnsure precise lead routing within a CRMTake responsibility for personal productivity and utilizationCollaborate directly with the Associate Director to meet both internal and client objectivesComprehend the value of Programmatic campaignsFoster cross-sells, upsells, and referrals through strong client relationships and professional networking

Role Overview Directive is hiring a Senior Vice President of Paid Media to oversee a $15 million profit and loss statement spanning Paid Media, Programmatic, and Creative services. This fully remote position is open to candidates based in Canada. The SVP reports directly to the Managing Director of Performance and is responsible for commercial results, client retention, and upholding high standards across all services. Leadership Scope The SVP leads Associate Directors, who in turn manage teams of billable consultants handling daily operations. Rather than managing campaigns directly, the SVP acts as a leader of leaders, focusing on quality assurance and strategic alignment at key points in the client journey. This role requires a balance: stepping in during pivotal client moments, while relying on Associate Directors to manage routine operations. The SVP ensures they are available for significant milestones without becoming a bottleneck in daily tasks. Key Responsibilities Sales-to-Ops Handoff: Review handoff briefs for new clients that meet inspection criteria. Confirm the delivery team fully understands each client’s business and objectives. Kickoff Call: Participate in or review kickoff meetings for priority clients. Ensure alignment on project scope, success metrics, and expectations before engagements begin.

Directive seeks a Paid Search & Social Media Manager to work remotely from anywhere in Canada. The position centers on planning and managing paid search and social campaigns that drive measurable results for clients. Key responsibilities Create and implement paid search and social media strategies based on client objectives Work closely with other teams to improve campaign outcomes Review campaign data and provide insights to enhance marketing performance Monitor industry developments and apply relevant new tactics Requirements Background in managing paid search and social media campaigns Strong skills in analyzing and interpreting performance data Ability to work both independently and as part of a remote team Interest in digital marketing trends and a proactive approach Remote work This role is fully remote and open to candidates based in Canada.

D2L is a pioneering cloud company that is revolutionizing the education landscape and shaping the Future of Work. The traditional approaches to teaching and learning are currently undergoing the most significant transformation in history, and D2L is at the forefront of this essential change.Our innovative teaching and learning frameworks foster a personalized, student-centric approach that enhances retention, engagement, satisfaction, and results for learners of all ages across schools, campuses, and organizations.D2L is redefining how the world learns by offering state-of-the-art learning environments and tools designed to engage and motivate learners. Most importantly, we empower our clients with a platform that is intuitive, adaptable, and intelligent. No other organization offers a solution as comprehensive and cutting-edge as D2L.For 25 years, D2L has been driven by a singular mission to reshape global learning experiences, and we remain steadfast in our commitment to enhancing human potential everywhere.We personally review every application we receive. A dedicated member of our Talent Acquisition team will review your resume—ensuring that real human insight is applied to our hiring process. Although we leverage AI tools to enhance our internal processes, these tools do not influence candidate evaluations or hiring decisions.Job Summary:The Paid Media Specialist will be an integral part of our internal paid media team, executing digital marketing strategies across North America, EMEA, APAC, and LATAM regions. This is a hands-on role where the selected candidate will actively manage and optimize campaigns on a daily basis. This position is ideal for someone starting their career in digital marketing and eager to broaden their knowledge and skills.As a vital contributor to the performance marketing team, the successful candidate will assist in executing and optimizing various campaigns throughout the year while providing actionable insights and recommendations to channel strategists as needed.

The Vice President of Paid Media at Directive leads a $15 million P&L across Paid Media, Programmatic, and Creative. This remote role, open to candidates based in Canada, reports to the Managing Director of Performance. The position centers on leadership, client outcomes, and maintaining high standards across key service lines. This is a senior leadership position focused on guiding Associate Directors and their consultant teams. Rather than managing campaigns directly, the VP sets direction, supports leaders, and ensures teams deliver quality at the most important points in the client journey. What you will do Oversee client engagements at pivotal moments, shaping retention and growth. Review and challenge strategies to confirm deliverables meet Directive’s standards before reaching clients. Balance hands-on involvement in key client situations with empowering Associate Directors to drive operational excellence. Coach middle management, reinforcing high standards across all teams. Key accountabilities Sales-to-Ops Handoff: Clarify business objectives and scope during client transitions. Kickoff: Align on success metrics and expectations for priority clients. Project Phase: Evaluate early strategies and planning across Paid Media, Programmatic, and Creative. North Star Metrics Setting: Validate metrics for priority engagements. Weekly Updates: Review trends and coach teams on communication effectiveness. Monthly Updates: Assess outputs for clarity and relevance to business outcomes. Quarterly Business Reviews: Critique presentations and attend to priority or at-risk accounts. 6-Month Strategy Reviews: Ensure strategies evolve based on data insights. Annual Business Reviews: Co-lead or support key accounts. Renewals: Collaborate on renewal strategies for priority clients. Leadership expectations This role sets and reinforces standards of excellence, ensuring quality and consistency throughout all teams and client interactions. Success depends on being present at critical client moments and empowering others to deliver strong results year-round.

Are you a marketing enthusiast with an unwavering passion for social media advertising? Do you thrive in collaborative environments where innovation leads to success? If so, you might be the Senior Paid Social Strategist we’re seeking!At Abe, we specialize exclusively in social media advertising, serving as a catalyst for innovative strategies that empower our clients to harness the full potential of platforms like LinkedIn and Meta.Join us as we continue our impressive growth journey, remaining committed to our core belief that the best ideas prevail. We are on the lookout for a forward-thinking Senior Strategist with a growth mindset to enhance our dynamic team!Utilizing our proprietary marketing methodology, Customer Generation, we prioritize Sales Qualified Leads (SQLs) and actual customers over traditional metrics. This pivotal role reports to the Associate Director and is integral to our social media team, offering you a unique opportunity to shape the future of a fast-growing specialty agency.*Internally, this position is referred to as Senior Account Strategist, LinkedIn Advertising*As the Senior LinkedIn Strategist, you will collaborate directly with our mid-market and enterprise clients, taking charge of communicating results, devising custom strategies, and executing Paid Media initiatives. This role allows you to develop high-impact LinkedIn marketing strategies tailored for B2B businesses.

Join Level Agency as a Paid Media Manager, where you will lead our digital marketing efforts to drive engagement and conversions across various platforms. In this dynamic role, you will oversee the planning, execution, and optimization of paid media campaigns, ensuring alignment with our clients' business objectives. Your analytical skills will be crucial in interpreting campaign performance data and making strategic recommendations for improvement.

Are you a dynamic and results-driven marketing professional with a passion for paid media? Join Affinity as a Paid Media Manager and take the lead in optimizing our media strategies to drive exceptional business growth. In this fully remote role, you will be responsible for developing and managing paid advertising campaigns across various platforms, analyzing performance metrics, and collaborating with cross-functional teams to enhance our marketing efforts.

Are you an enthusiastic marketing professional with a strong affinity for social media advertising? Do you thrive on collaborating with a team that is driven to achieve success? If so, you might be the Paid Social Manager we are looking for!Abe, a dedicated division of Directive, specializes in social media advertising, providing innovative strategies to help our clients harness the full potential of platforms like LinkedIn and Meta. We empower businesses to effectively engage and convert their target audiences. Join us if you’re ready to be a part of something bold and transformative!Our team has experienced remarkable growth in recent years while maintaining a culture where the best ideas prevail. We are forward-thinking and are in search of a Paid Social Manager who possesses a growth mindset to join our dynamic team!In this role, you will be part of the social media team and report directly to the Associate Director. You will play a vital role in shaping unique strategies and executing paid media campaigns for our mid-market and enterprise clients, gaining valuable experience in developing impactful LinkedIn strategies for B2B businesses.

Compensation: CA$60,000.00 - CA$120,000.00 annuallyJob Overview:Position: Senior Media Buyer (Remote)Company: Ace1 MediaWebsite: www.ace1m.comAbout Us:Ace1 Media is an innovative digital marketing agency specializing in search arbitrage. Our expertise drives targeted online traffic and maximizes revenue across various digital platforms. Join us as we expand our capabilities, and contribute to elevating our advertising campaigns.Position Summary:We are looking for a passionate and experienced Senior Media Buyer who excels in search arbitrage. You will lead and execute impactful advertising campaigns while collaborating closely with our marketing team. Your focus will involve designing, implementing, and optimizing media buying strategies across diverse platforms such as TikTok and Facebook, aiming for exceptional returns on investment.Key Responsibilities:Campaign Strategy Development: Design and implement sophisticated media buying strategies focused on search arbitrage to optimize ROI.Campaign Management: Oversee and enhance campaigns on platforms like TikTok, Facebook, and beyond, continuously improving strategies for effectiveness.Cross-Department Collaboration: Partner with marketing and creative teams to ensure ad content is tailored, localized, and effectively reaches diverse audiences.Performance Monitoring: Regularly track, analyze, and report on campaign outcomes, making data-driven adjustments to meet objectives.Industry Trend Awareness: Stay informed about industry developments, platform changes, and emerging trends to keep our campaigns ahead of the curve.Budget and Time Oversight: Manage advertising budgets and timelines effectively, ensuring campaigns are executed within scope and deliver measurable results.