About the job
"The Marketing team is set for exceptional growth and opportunities. We occupy a distinctive position, having seen remarkable success while there is still ample potential to explore. This is a unique chance to join a thriving organization and make a substantial and immediate impact." Mark Lynch - Senior Director, Demand Generation
Are you a data-centric marketer with a knack for designing high-impact paid search campaigns? Absorb is on the lookout for a strategic Performance Marketing Manager to drive our growth initiatives. In this pivotal role, you will spearhead the development and execution of top-notch search strategies across various platforms, focusing on delivering measurable outcomes and ongoing optimization. Collaborating closely with a talented and dynamic team, you will be instrumental in shaping our digital marketing strategy and achieving our ambitious growth objectives. If you enjoy merging analytical insights with creative PPC execution and thrive in a fast-paced, results-oriented environment, we would love to hear from you.
Key Responsibilities:
Design & Implement Paid Search Strategies: Create and execute sophisticated paid search strategies that align with our product offerings and support overarching marketing and revenue goals.
Campaign Management & Optimization: Oversee daily management of search campaigns on Google Ads, Microsoft Advertising, and emerging platforms, utilizing advanced testing methodologies and analytics to maximize ROI and generate high-quality leads.
Performance Analysis & Optimization: Convert intricate data into actionable insights with advanced analytics tools to continuously optimize keywords, ad copy, bidding strategies, and landing page effectiveness.
Cross-Departmental Leadership: Collaborate with content, creative, and product teams to ensure unified messaging and seamless customer journeys from search to conversion, enhancing brand impact.
Budget Management: Strategically allocate and optimize search marketing budgets across channels, identifying opportunities to scale high-performing campaigns.
