About the job
HireHawk is searching for an Email Marketing & Lifecycle Manager to join the team remotely from Western Visayas, Philippines. This full-time role centers on retention and lifecycle marketing, with a focus on both email and SMS channels. The position offers a monthly salary between $1,600 and $1,900.
Role overview
This manager leads efforts to drive revenue and customer lifetime value by optimizing customer journeys and launching targeted campaigns. The role combines strategic planning with hands-on execution, using data and existing resources to improve key performance metrics. Success in this position means improving retention and ensuring all communications align with the brand voice.
What you will do
- Manage and enhance lifecycle flows, including welcome, abandoned cart, post-purchase, and win-back sequences
- Plan and run campaign calendars for promotions and product launches
- Test and refine flows and campaigns to increase revenue
- Track and analyze performance metrics for email and SMS, such as open rates, click-through rates, conversions, and revenue impact
- Identify gaps and new opportunities throughout the customer lifecycle funnel
- Conduct A/B tests on subject lines, creative assets, offers, and messaging
- Iterate on campaigns using data-driven insights
- Write and optimize high-performing content for email and SMS that matches the brand voice
- Collaborate on messaging strategies to boost engagement and sales
- Maintain consistency across all lifecycle communications
- Audit current setups in Klaviyo and SMS platforms (such as Postscript), recommending improvements
- Leverage existing flows, audience segments, and creative resources to maximize results
- Quickly implement campaigns using provided assets and data
Compensation
Salary range: $1,600 - $1,900 per month.
