About the job
Job Title: SEO Marketing Specialist – Real Estate & Property Management
Location: Remote
Employment Type: Full-Time
About the Role
We are in search of a talented SEO Marketing Specialist to enhance our organic search presence, achieve top local rankings, and consistently generate valuable leads for our expanding property management services. You will spearhead our SEO strategy by optimizing our website content, enhancing technical SEO, and driving our local SEO initiatives to position us as the preferred choice for renters and property owners in key areas.
What You’ll Do
On-Page & Technical SEO
- Optimize landing pages, blogs, and property listings for high-intent local search terms (e.g., "property management [city]", "apartments for rent [neighborhood]").
- Enhance site performance (including speed, mobile UX, schema markup) to improve indexing and crawlability.
- Conduct regular technical audits and resolve issues that hinder search visibility.
Local SEO Excellence
- Manage and enhance Google Business Profiles for our target areas.
- Ensure consistent NAP (Name, Address, Phone Number) across various online directories (Yelp, Bing, and industry-specific platforms).
- Boost customer reviews, engage in Q&A, and increase visibility in local map packs.
Content Strategy & Execution
- Develop and manage an SEO-centric content calendar featuring blogs, city guides, and FAQs (e.g., “Best Neighborhoods for Renters in [City]”).
- Collaborate with content writers and designers to create engaging, keyword-optimized content.
- Identify and pursue opportunities for featured snippets and People Also Ask (PAA) sections.
Performance Tracking & Reporting
- Monitor keyword rankings, organic traffic, and lead conversions using tools such as Google Search Console, GA4, and Ahrefs/SEMrush.
- Analyze performance metrics, report on ROI, and refine strategies to outpace local competitors.
Requirements
What We’re Looking For
Must-Haves:
- Over 2 years of experience in SEO, preferably within the real estate or property management domain.
- Demonstrated success in local SEO, keyword strategy, and technical optimization.
- Proficient with WordPress, Google Analytics, and Google Search Console.
- Experience utilizing SEO tools (e.g., Ahrefs, SEMrush, BrightLocal, Moz).
⭐ Bonus Points For:
- Familiarity with link-building strategies and other advanced SEO techniques.
