At ClassDojo, we are dedicated to enhancing humanity’s future by providing every child on the planet with an education they truly enjoy.We began our journey by creating a dynamic network that unites teachers, children, and families. Our flagship application, ClassDojo, is the leading communication platform for K-8 educators, children, and parents worldwide. It's utilized to share daily updates through photos, videos, messages, and activities, reaching over 95% of US schools and impacting approximately 51 million children across 180 countries with a dedicated team of around 200 professionals. We are now harnessing this extensive network to offer children unparalleled learning experiences that extend well beyond traditional schooling.We prioritize talent density in our hiring practices. Our team is comprised of highly skilled, entrepreneurial, and innovative individuals from diverse backgrounds in education and prominent consumer internet companies like Instagram, Netflix, Dropbox, Stripe, Uber, and Y Combinator. We are committed to creating an environment where top talent can thrive and where you can achieve your best work while reshaping the future of education.Responsibilities:We are seeking a visionary Product Marketing Lead to define the future of ClassDojo’s consumer offerings, including Dojo Islands, Dojo Sparks, and ClassDojo Plus, which are utilized by millions of families weekly. You will collaborate on a fresh wave of engaging, purpose-driven experiences—from Dojo Islands, where children explore digital realms, to Dojo Sparks, where they joyfully learn to read with the help of an AI-powered coach, to ClassDojo Plus, our premium subscription service for families. Everything we create is designed to foster children's growth and instill pride in families as they embark on this learning journey.This is a unique opportunity to develop messaging, marketing campaigns, and launch strategies that resonate with a global audience of parents, children, and educators—within a company where marketing is integral to product success. This role offers high autonomy and is ideal for a builder who thrives in dynamic environments and is eager to make a significant impact.Key responsibilities will include:Launching and scaling new consumer experiences through strategic go-to-market initiatives, driving measurable growth in adoption, activation, and engagement.Communicating the value of ClassDojo products to families through compelling storytelling and strategic execution across in-app, email, and web platforms.Managing lifecycle and in-product marketing efforts across various channels such as in-app notifications, emails, and community outreach, enhancing feature usage, retention, and trial initiations at critical moments of interest.Developing...
Nov 21, 2025