About the job
Join our dynamic team as a PPC and SEO Specialist, where you will play a pivotal role in driving our client's online success. This position offers the opportunity to craft, execute, and oversee cutting-edge SEO and PPC strategies aimed at enhancing visibility, increasing website traffic, and improving conversion rates. You will collaborate with diverse teams to ensure our marketing goals are met with measurable outcomes.
Starting compensation for this role is $5 per hour.
Key Responsibilities
SEO Strategy Development and Execution:
- Conduct extensive keyword research to uncover opportunities for organic traffic enhancement.
- Formulate and implement on-page and off-page SEO strategies to boost search engine rankings.
- Optimize website content, meta tags, and structural elements for peak visibility and relevance.
- Utilize tools such as Google Analytics and Search Console to monitor and analyze website performance metrics.
- Stay informed about industry trends and algorithm updates to refine strategies as required.
PPC Campaign Management:
- Design and manage PPC campaigns across platforms including Google Ads, Bing Ads, and social media.
- Conduct keyword analysis and optimize ad copy to enhance campaign performance.
- Adjust bids, budgets, and targeting strategies to achieve desired ROI and conversion targets.
- Perform A/B testing and analyze campaign data to pinpoint areas for improvement.
- Provide stakeholders with regular reports and insights on PPC performance.
Conversion Rate Optimization (CRO):
- Partner with web development and design teams to enhance landing pages and website elements aimed at boosting conversions.
- Employ A/B and multivariate testing methodologies to refine conversion rates.
- Utilize heatmaps, user recordings, and other tools to diagnose usability issues within the conversion funnel.
- Make data-driven recommendations to enhance user experience and drive conversions.
Competitive Analysis and Market Research:
- Conduct competitive analyses to identify strengths, weaknesses, and opportunities within the online environment.
- Remain updated on industry trends, emerging technologies, and SEO and PPC best practices.
- Discover new keyword opportunities, ad formats, and targeting strategies based on market research.
