Qualifications
ResponsibilitiesDevelop and execute engaging events, webinars, and personalized ABM campaigns that resonate with our target audience and generate tangible demand. Translate customer and market insights into compelling concepts, persuasive messaging, and high-quality content that sets the standard for excellence. Own the entire process from initiation and creation to execution, distribution, and optimization. Collaborate closely with Sales and other internal teams, as well as external partners to ensure alignment and effectiveness. Provide Sales with relevant assets, insights, and follow-up materials to maximize campaign conversion rates. Leverage AI tools and continuously experiment to enhance workflows and achieve superior results. Continuously measure, analyze, and optimize campaigns with a keen eye for detail and a commitment to ongoing improvement. Who You AreYou possess 4 to 7 years of experience in B2B marketing, preferably within SaaS, technology, or EdTech sectors. You have extensive experience in end-to-end planning and execution of marketing initiatives.
About the job
Join our innovative team at Studytube in Amsterdam, where we are dedicated to bridging the skills gap and empowering employees to reach their full potential. Our cutting-edge EdTech platform provides organizations with critical insights into essential skills, identifying gaps and offering solutions to address them. We believe that creating meaningful experiences, compelling storytelling, and strong engagement is key to making a real impact.
We are looking for a talented and experienced Account-Based Marketing (ABM) Campaign Marketer who can effectively connect marketing with sales, driving genuine demand through events, webinars, and targeted campaigns aimed at our high-value accounts.
About Studytube
At Studytube, we are on a mission to close the skills gap in the workforce. Our innovative platform provides insights that empower organizations to facilitate employee growth. We prioritize creating relevant experiences and meaningful connections, ensuring that skill development leads to real-world impact.
