AI-Driven Marketing Operations Lead

SidetradeParis, Île-de-France, France

On-site Full-time

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Experience Level

Manager

Qualifications

Key Responsibilities:Oversee and enhance the complete Martech stack, including Marketo, Salesloft, ZoomInfo, LinkedIn Sales Navigator, and related tools. Integrate AI solutions into marketing processes to automate tasks, enhance personalization, and expedite insights. Manage the lead lifecycle, including scoring, routing, MQL handoff, and revenue attribution, in collaboration with sales, marketing, and BDR teams. Develop, implement, and refine marketing campaigns encompassing email nurturing, webinars, events, and landing pages. Ensure database cleanliness, segmentation, and adhere to compliance standards (GDPR/CCPA). Provide reporting dashboards on funnel performance, campaign ROI, and pipeline contributions.

About the job

Key responsibilities

Create and implement a marketing operations framework that puts automation and AI at the forefront, reducing manual work.
Develop and maintain the technical architecture supporting Sidetrade’s go-to-market plans, with a focus on efficiency and scalability.
Apply data analytics and LLMs to extract insights and continuously refine marketing activities.
Identify repetitive tasks and introduce automated solutions to speed up execution and improve results.
Lay the groundwork for a self-optimizing marketing system that supports company growth.

Distinctive aspects of this role

Emphasis on reimagining traditional marketing operations using AI and automation.
Direct involvement in building a new marketing engine from the ground up.
Work at the intersection of marketing, data, and AI, with the chance to drive innovation and operational improvements.

About Sidetrade

Sidetrade is a pioneering AI company listed on Euronext Growth, dedicated to transforming how enterprises extract value from their customer interactions via our Order-to-Cash Intelligence platform and innovative Data Lake. With a vibrant team representing 38 nationalities, we thrive on diverse perspectives that fuel our innovation, fostering a unified culture with a customer-first approach. Recognized as a Gartner® Magic Quadrant™ Leader since 2022, we prioritize passion over perfection. If you are enthusiastic and ready to learn, we encourage you to apply and grow with us.

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