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Analytics Engineer - Marketing

LifeMDNew York, New York, United States
Hybrid Full-time $100K/yr - $130K/yr

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Experience Level

Experience

Qualifications

Key Responsibilities:Data Ingestion and Manipulation:Develop SQL code and implement data ingestion strategies to extract data from various sources for comprehensive analysis. Leverage an AI-first development approach to accelerate code modifications and reporting processes. Construct and maintain robust data pipelines using advanced SQL techniques to ensure accurate reporting and support ad-hoc analyses. Employ data generation best practices, including normalization, logging tables, and soft deletes, to produce high-quality data from internal systems. Performance Marketing:Evaluate paid media campaigns through attribution modeling and ROI analysis to bolster acquisition performance. Team up with media buyers to track campaign performance across channels, ensuring alignment with business objectives. Deliver insights into funnel performance, from initial engagement to conversion, and identify areas for enhancement, including creating dashboards to effectively communicate marketing performance across campaigns and channels. Generate actionable recommendations based on performance metrics to optimize marketing strategies.

About the job

Join Us at LifeMD!

LifeMD is a trailblazer in the digital healthcare industry, dedicated to enhancing accessibility to virtual medical care, pharmacy services, and diagnostics. Our mission is to make healthcare more affordable and convenient for everyone. With a focus on both treatment and prevention, we aim to optimize patient experiences and improve health outcomes across more than 200 health concerns.

To support our growing patient community, LifeMD utilizes a comprehensive digital care platform, an affiliated medical group operating across all 50 states, a state-of-the-art pharmacy, and a dedicated U. S.-based patient care center. With vibrant offices located in New York City, Greenville, SC, and Huntington Beach, CA, we are powered by a passionate team of professionals from various fields, all committed to transforming healthcare. Our employees enjoy a collaborative, inclusive work environment and a hybrid work culture, along with abundant opportunities for personal and professional growth. Ready to make a difference? Join us in shaping the future of accessible, innovative, and compassionate healthcare.

Role Overview

As an Analytics Engineer focused on Marketing, you will be a SQL aficionado with a strong foundation in marketing analytics. Your primary responsibility will be to analyze data and develop frameworks that empower our marketing team to enhance performance across paid media, email marketing, and customer acquisition channels. Collaborating closely with our media buyers, email marketing specialists, and business leaders, you will assess campaign performance and gauge the success of new product launches. The ideal candidate will blend technical prowess with analytical insights and effective communication skills to facilitate informed decision-making and drive tangible business results.

About LifeMD

LifeMD is at the forefront of digital healthcare, striving to make medical services more accessible and affordable. Our innovative approach combines virtual care, pharmacy services, and diagnostic tools, all designed to enhance patient outcomes and experiences. Join our diverse team to be part of a transformative movement in healthcare.

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