About the job
Navigating messy spend management can be a challenge, and cumbersome processes often lead to frustration for everyone involved, extending beyond just finance. At Pleo, we are revolutionizing this experience. Our innovative spend solutions are designed to make money management seamless, empowering, and remarkably effective for both finance teams and employees, all while aiming to help businesses ‘go beyond’.
The name ‘Pleo’ embodies the idea of ‘more than you’d expect’, and this philosophy has been integral to our success over the past decade.
We are currently at a critical juncture in our journey; every decision we make influences our 40,000+ customers, our business trajectory, and our shared success. We seek individuals who take pride in identifying customer needs, transforming complex challenges into simple solutions, and respectfully challenging the status quo, while always aiming high. With our ambitious goals, we acknowledge that we don’t have everything figured out yet, this uncertainty is part of the exciting journey! We are a motivated, progressive, and, importantly, a kind group of over 850 individuals from more than 100 nationalities, all dedicated to shaping the future of business spending together.
About the Role
We are in search of an Associate Director of Digital Channels who will take charge of and expand Pleo’s growth marketing engine. This role will focus on driving efficient customer acquisition, activation, retention, and expansion across all Pleo markets through both paid and owned channels. As a senior leadership position, you will be responsible for paid acquisition, organic growth (SEO/AEO), owned channels, and optimizing full-funnel performance. Collaboration will be key, as you will work closely with the Website, Brand, PMM, Sales, RevOps, PLG, Product, and other teams. Your mission will be to translate strategy into measurable outcomes, developing systems, teams, and workflows that foster efficient growth now, while also laying the groundwork for long-term success.
Team and Reporting Structure
You will report directly to our VP of Marketing and lead an existing team of specialists focused on Performance and Organic channels. Collaboration with Sales, RevOps, and Product will be crucial to align our PLG and Sales-led funnels into a unified system.
Your Responsibilities
As the Associate Director of Digital Channels, your key responsibilities will include:
Spearheading Efficient Customer Acquisition: Overseeing paid channels, SEO/AEO efforts.
Working alongside Product and Web teams to enhance marketing site performance, generating high-quality leads while balancing conversion rates and acquisition costs.
Optimizing the Full Funnel: Defining channel strategy, conducting experiments, and allocating budget based on performance metrics.
