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Associate Director of Distribution Marketing

JiostarMumbai
On-site Full-time

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Experience Level

Senior Level Manager

Qualifications

Develop comprehensive marketing strategies, including an annual operating plan for distribution marketing, with a strong emphasis on revenue generation. Utilize a data-driven approach for budget management and campaign execution, ensuring a robust ROI. Foster collaboration with internal teams to leverage insights that inform marketing plans.

About the job

Role Overview:

With the advent of the new tariff regime, Jiostar presents an exciting opportunity to significantly enhance monetization strategies for STAR India. This position emphasizes the importance of direct consumer engagement.

The Associate Director of Distribution Marketing will collaborate closely with approximately 25 channel and affiliate partners at any given moment, focusing on boosting subscription revenue through both B2C and B2B marketing initiatives.

This role necessitates close cooperation with the Distribution Leadership team and key stakeholders, including Channel and Sales teams, to formulate marketing strategies and make informed media budget decisions grounded in affiliate and consumer insights, ultimately driving reach and revenue growth.

About Jiostar

Jiostar is a leading company in the media industry, dedicated to innovating ways to connect with audiences and enhance their experience. We are committed to leveraging new opportunities to drive growth and deliver exceptional value.

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