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Associate Director of Paid Media Planning

Blue StateNY, DC, Oakland
On-site Full-time $101K/yr - $120K/yr

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Experience Level

Senior Level Manager

Qualifications

QualificationsProven experience in media planning and strategy development. Strong analytical skills with a focus on performance data analysis. Ability to communicate complex ideas clearly to clients and team members. Familiarity with various advertising technologies and platforms. A proactive approach to problem-solving and optimization.

About the job

Key Responsibilities

Design and implement impactful advertising strategies that connect engagement metrics to financial results. As the Associate Director of Media Planning, you will craft and execute comprehensive digital and traditional advertising strategies for a diverse clientele, including prominent nonprofits, political organizations, advocacy groups, and major corporate brands.

This position is a perfect fit for individuals who possess a blend of strategic vision, creativity, and analytical prowess. You'll transition effortlessly from delivering compelling client presentations to generating insightful analyses of campaign performance, all while converting client objectives into actionable media plans. If you're fluent in industry terminology such as DSP, CPA, IVT, ROAS, and AVOC, and can effectively communicate these concepts to both clients and colleagues, we want you on our team.

Leverage your extensive experience in paid media to inform your strategies while also embracing your passion for innovation and exploration to introduce fresh ideas to our team.

About Blue State

Blue State is a mission-driven agency dedicated to partnering with influential causes, brands, and campaigns to create meaningful change. We work with organizations like AARP, Doctors Without Borders, Amnesty International, and Oxfam, transforming how they raise funds, influence policies, build platforms, and foster communities of supporters. Our team consists of some of the most creative and analytical professionals from the political, nonprofit, and commercial sectors, with offices in both the United States and London.

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