About the job
The Associate Media Director is a pivotal leader within our client team, showcasing expertise in managing diverse teams and overseeing multiple high-impact projects simultaneously. This role requires a strategic thinker who excels in research, partner selection justification, and the development and negotiation of complex media and marketing partnerships. The Associate Media Director collaborates with various agency disciplines to formulate recommendations that align with client strategic goals and business objectives. As a team leader, you will guide your client leads and collaborate with investment leaders to mentor and review the performance of your direct reports.
Responsibilities
- Lead and oversee client relationships effectively.
- Align with client objectives, acting as a strategic partner to not only meet but exceed their expectations.
- Enhance and expand client relationships for deeper organizational engagement.
- Collaborate with finance and project management teams to ensure timely delivery and profitability.
- Drive integrated business processes, ensuring cohesive collaboration across all disciplines in support of client objectives.
- Manage a team responsible for executing the national buying process, including branded content development, audience tracking, strategic negotiations, and tactical scheduling through to post-buy analysis.
- Actively engage in conflict resolution, identifying and addressing issues before they escalate.
- Contribute strategically by assembling thought leadership perspectives, proposals, and reports.
- Support MAGNA agency-wide media partnership targets to benefit clients cost-effectively.
- Be responsible for fostering team development and growth.
- Desirable experience in managing external agencies or a willingness to oversee partner agencies.
- Work closely with the analytics team to identify key performance indicators (KPIs) aligned with client objectives and evaluate metrics for optimal KPI outcomes, utilizing past or projected campaign metrics to bolster media recommendations.
