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Associate Media Director - Paid Social

Noble PeopleNew York, New York, United States
On-site Full-time

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Experience Level

Experience

Qualifications

We value candidates who have shown a strong commitment to performance-oriented settings, whether in collegiate athletics, military service, student organizations, professional experiences, entrepreneurial endeavors, or other competitive environments.6+ years of direct experience in paid social, with a minimum of 3 years dedicated to B2B clients. Demonstrated proficiency in LinkedIn Ads, particularly with Lead Gen Forms, Matched Audiences, and Conversation Ads. Proven track record of successfully executing ABM campaigns, ideally in collaboration with cross-functional teams.

About the job

Noble People is a forward-thinking creative media agency specializing in crafting original and audacious media concepts for some of the most dynamic brands globally.

Our approach to media transcends traditional boundaries; we deliver engaging brand ideas that resonate with audiences.

Our services encompass communications strategy, media planning and buying, as well as reporting and optimization, all while maintaining a focus on creativity and transparency. We challenge conventional norms, seeking innovative ways to make a significant impact through modern media solutions.

The Associate Media Director for Paid Social will play a pivotal strategic role in our B2B initiatives, ensuring we maintain a strong presence across both new and existing accounts. The ideal candidate will have a rich background in the realm of paid social, with extensive experience in account-based marketing (ABM) and the ability to navigate between high-level strategy and technical execution, particularly within B2B frameworks such as LinkedIn Lead Gen. This position will require collaboration across various industries to enhance our B2B market presence.

Key Responsibilities:

  • Direct B2B social strategy and execution across relevant platforms, emphasizing LinkedIn, Meta, X, and YouTube.
  • Build and implement ABM-focused paid social programs from inception to performance evaluation.
  • Oversee daily client interactions and expectations, serving as a trusted advisor for B2B social matters.
  • Convert client aspirations into scalable and effective paid social media strategies.
  • Design and manage LinkedIn Lead Gen campaigns, incorporating best practices in creative, audience targeting, form creation, and performance tracking.
  • Collaborate with analytics and activation teams to create effective measurement plans aligned with B2B KPIs, including MQLs, SQLs, pipeline, and ROI.
  • Lead internal training sessions and documentation efforts to disseminate B2B paid social knowledge throughout the agency.
  • Stay updated on emerging tools, platforms, and methodologies in the B2B paid social landscape, introducing innovative strategies to our clients.
  • Mentor and supervise a team of junior paid social planners and buyers.

About Noble People

At Noble People, we pride ourselves on being a modern creative media agency that breaks the mold. We focus on delivering innovative media strategies that captivate audiences and drive results for some of the world's most exciting brands.

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