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Automation Sales Manager

FormicDetroit || Lansing || Grand Rapids, MI
On-site Full-time $110K/yr - $160K/yr

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Experience Level

Manager

Qualifications

Proven experience in sales, particularly in the automation or manufacturing sector, with a strong track record of achieving sales targets. Excellent communication and negotiation skills, coupled with the ability to build long-term relationships with clients. Knowledge of the local manufacturing landscape and the ability to analyze customer needs for tailored automation solutions.

About the job

Who We Are:

At Formic, we are dedicated to revolutionizing American manufacturing by making automation attainable for every factory. As labor shortages become more pronounced, costs escalate, and global competition heats up, automation has become essential for manufacturers striving to maintain their competitive edge.

We offer automation solutions through a Robotics-as-a-Service model that integrates industrial robotics, proprietary software, and comprehensive support into a cohesive solution. By eliminating traditional barriers of cost, complexity, and risk, we empower manufacturers to implement automation swiftly and achieve significant improvements in throughput, safety, and operational efficiency without hefty upfront investments.

Supported by prominent investors such as Lux Capital, Initialized Capital, Blackhorn Ventures, and Mitsubishi HC Capital North America, Formic is rapidly scaling and laying the groundwork for a new era of high-performance, Made in America production.

About the Team:

Formic's Sales Team is a dynamic group of industry experts committed to promoting automation within SMB and mid-market manufacturing sectors. The team collaborates across functions to devise territory strategies, educate manufacturing leaders, and expand the pipeline through disciplined outreach and consultative selling.

About the Role:

As an Automation Sales Manager, you will spearhead revenue growth and market expansion within your designated territory. You will craft and implement a territory plan, acquire in-depth knowledge of the local manufacturing ecosystem, and forge trusted relationships with key customers and partners.

Your responsibilities will include assessing customer needs for automation projects, partnering with Engineering and Solutions teams to create innovative concepts, and negotiating pricing and commercial terms with end-users. This is an individual contributor role that entails owning growth in the territory.

If you are driven to make a tangible impact for customers while advancing your career and income, we are eager to meet you!

In This Role You Will:

  • Own and implement a regional territory strategy to foster pipeline growth and achieve revenue objectives.
  • Generate and qualify new business opportunities within SMB and mid-market manufacturing accounts.

About Formic

Formic is a forward-thinking company that aims to transform the manufacturing landscape by democratizing access to automation. Through our innovative Robotics-as-a-Service model, we are making it easier for factories to adopt cutting-edge technology without the burdensome costs typically associated with automation. Our commitment to supporting American manufacturing has positioned us as a leader in the industry.

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