B2B Lead Generation Specialist (Outbound & HubSpot)

Schneider InnovationsRemote — Cebu, Central Visayas, Philippines

Remote Full-time

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Experience Level

Experience

Qualifications

Required QualificationsExperience with Apollo, HubSpot, and LinkedIn Sales Navigator. Demonstrated success in B2B lead generation, with a focus on outbound. Exceptional cold email and LinkedIn outreach capabilities. Experience in defining ICPs and assembling prospect lists. Practical experience using HubSpot Marketing Hub. Strong understanding of lead funnels. Data-driven mindset with a focus on optimization based on results. High level of ownership and execution focus.

About the job

We are seeking a dynamic B2B Lead Generation Specialist who will take charge of the upper funnel in our B2B sales process.

This pivotal role focuses on attracting qualified leads, scheduling meetings, and enhancing our sales pipeline through strategic outbound initiatives and effective inbound conversion tactics.

Key Responsibilities

Outbound Lead Generation (Primary Focus)

Develop and refine Ideal Customer Profiles (ICPs) and buyer personas.
Research and compile targeted B2B prospect lists.
Implement cold email and LinkedIn outreach campaigns.
Craft and test outbound messaging, subject lines, and calls to action (CTAs).
Conduct A/B testing to enhance response rates and meeting bookings.
Establish scalable outbound playbooks segmented by industry.
Deliver sales-qualified leads (SQLs) with comprehensive context and qualification.

Inbound Conversion & Funnel Optimization (Secondary)

Collaborate with SEO and design teams to boost landing page conversion rates.
Enhance HubSpot forms, UTMs, and lead attribution methodologies.
Refine lead capture quality from incoming traffic.

HubSpot Usage (Execution-Level Only)

Manage lists, segmentation, and lifecycle stages effectively.
Establish foundational workflows for lead routing and nurturing.
Monitor MQL to SQL conversion rates and meeting performance through dashboards.
Maintain CRM accuracy through deduplication and field verification.

Sales Collaboration

Ensure seamless and consistent lead handoff to the Sales team.
Gather feedback on lead quality and adjust targeting accordingly.
Provide insights into which ICPs, channels, and messages yield optimal results.

Success Metrics

Consistent influx of qualified MQLs and SQLs monthly.
Ongoing improvement in outbound response and meeting rates.
Clear visibility into pipeline contributions from lead generation efforts.
Trust and prioritization from Sales regarding the leads provided.

About Schneider Innovations

Schneider Innovations is a leading player in the market, specializing in medical consumables and personal safety products. Our innovative approach and commitment to quality have made us a trusted partner for consumers and institutions across North America and Europe.

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