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Brand and Communications Lead at Bastion | New York City

BastionNew York City
Hybrid Full-time

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Experience Level

Experience

Qualifications

Qualifications and RequirementsThe ideal candidate will possess:Demonstrated experience in brand management and communications, particularly within fintech or financial services. Strong understanding of regulatory frameworks and market dynamics. Exceptional written and verbal communication skills. Proficiency in developing and executing marketing strategies that drive brand awareness.

About the job

Bastion builds financial infrastructure for modern enterprises, offering stablecoin issuance, custodial wallet solutions, and global asset conversion. The company operates with a compliance-first mindset, holding the necessary licenses to support secure, regulated transactions and provide operational support to clients.

As Brand and Communications Lead, the focus is on raising Bastion’s profile in the market. The team has already established product-market fit with major enterprise clients and operates under a regulated trust charter, but broader awareness of Bastion’s platform and capabilities remains limited. This role is tasked with changing that.

Role overview

This position shapes Bastion’s brand positioning and messaging. Responsibilities include ensuring consistency across all channels, securing press coverage, preparing executives for public appearances, attending industry conferences, and running targeted campaigns for decision-makers. Every effort should connect back to building Bastion’s business pipeline.

Fintech or financial services experience is highly valued, given the regulatory complexity and need for institutional credibility in this sector.

The role is based in New York City with a hybrid, flexible schedule. While designed as a full-time position, Bastion is open to considering contractors as well.

What to expect in your first months

Bastion encourages candidates to imagine their impact over the first 30, 90, and 180 days. The startup environment means priorities may shift, and those who thrive here will find ways to contribute quickly and reach full productivity within three months.

First 30 days: Immerse yourself

  • Deepen understanding of Bastion’s products, regulatory status (including the NYDFS trust charter), stablecoin infrastructure, and the reasons enterprise clients select Bastion over competitors.
  • Develop a strategic roadmap for brand messaging and outreach.

About Bastion

Bastion is at the forefront of creating innovative financial infrastructure for modern businesses. Our compliance-focused approach and robust product offerings position us as a trusted partner in the fintech space, enabling our clients to navigate the complexities of financial operations with confidence.

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