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Business Development Manager

RTB HouseLondon, England, United Kingdom
On-site Full-time

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Experience Level

Manager

Qualifications

To thrive in this role, you should possess a strong background in sales, particularly in business development or account management. Excellent communication skills and the ability to build relationships with decision-makers are essential. Experience in the digital marketing industry will be an advantage.

About the job

Location: United Kingdom

About Us:

At RTB House, we are a pioneering global company that offers cutting-edge marketing technologies to leading brands and agencies across the globe. Our innovative ad-buying engine is the first in the world exclusively driven by Deep Learning algorithms, empowering advertisers to achieve remarkable results and accomplish their objectives at every phase of the sales funnel.

Our vibrant UK team, comprising 39 talented individuals, plays a crucial role in our global operations. We blend local insights with our overarching corporate vision, and our sales team is the core of our swift growth. As a key player, you will be instrumental in building partnerships that transform how top retailers interact with their customers.

Why Choose RTB House? If you seek an environment where you can unlock your potential and excel in a fast-paced, rapidly growing global firm, with outstanding career progression prospects and the opportunity to influence our future, RTB House may be the ideal match for you.

In the role of Business Development Manager, you will be tasked with generating new business opportunities within mid-sized and large independent agencies across the UK. Utilizing a targeted list of potential clients and agencies, your primary goal will be to connect with decision-makers through strategic outreach, conduct impactful sales discussions, and navigate prospects towards brand activations through our Master Service Agreement (MSA). This position is focused on individual contributions with an emphasis on effective prospecting, cold outreach, and closing deals.

Your Responsibilities Will Include:

  • Implementing an extensive outbound strategy through cold calling, emailing, and social selling to engage decision-makers within targeted accounts, specifically focusing on leading UK independent agencies.
  • Managing negotiations of Master Service Agreements and Volume Incentive Deals, ensuring RTB House's inclusion on the "Approved Vendor List" (AVL) throughout the UK indie market.
  • Conducting research and profiling key contacts at target agencies, initiating connections, and scheduling introductory meetings.
  • Participating in relevant industry conferences to network with potential clients, identify leads, and coordinate follow-up meetings with decision-makers.
  • Utilizing CRM systems and outreach automation tools to maintain accurate data and track interactions effectively.
  • Crafting personalized messaging and outreach materials that resonate with the specific business needs and market context of prospective clients, particularly digital-native organizations and agencies.
  • Leading sales meetings and guiding agencies through their activation process for first launches, ensuring a seamless transition from interest to action.

About RTB House

RTB House is at the forefront of digital marketing technology, leveraging deep learning to enhance advertising strategies for clients worldwide. Join a diverse team committed to innovating the marketing landscape.

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