About the job
Business Development Specialist
About This Opportunity
Join NielsenIQ as a Business Development Specialist, where you will serve as the initial point of contact for potential clients interested in our cutting-edge consumer intelligence solutions. This role is perfect for a dynamic professional who thrives on energy, curiosity, and the drive to build meaningful client connections.
In this pivotal position, you will be instrumental in propelling business growth by identifying qualified leads, fostering interest, and generating high-quality opportunities for our sales teams. If you excel in a fast-paced, global environment that values autonomy, teamwork, and ongoing learning, this opportunity will allow you to make an immediate impact while gaining in-depth industry expertise.
Key Responsibilities
- Continuously enhance your knowledge to become an expert in industry trends and NielsenIQ solutions.
- Deliver compelling presentations of NielsenIQ products and services to decision-makers by thoroughly understanding client needs and showcasing the value of our offerings.
- Qualify and respond to inbound inquiries to assess sales readiness before transitioning opportunities to the sales team.
- Engage in proactive prospecting through various channels, including phone calls, emails, social media, and events, to connect with target accounts and arrange meetings with key stakeholders.
- Utilize prospecting tools (e.g., LinkedIn, Lusha, SalesLoft, MS Dynamics CRM) to research and compile targeted lead lists.
- Maintain precise records of all interactions in the CRM system.
- Track important KPIs such as lead generation volume, conversion rates, and outreach activities.
- Prepare regular performance reports on prospecting efforts for sales management.
- Collaborate closely with sales partners to ensure lead quality and facilitate conversion into pipeline opportunities.
