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Campaign Manager

Yes EnergyBoulder, CO
Hybrid Full-time $85K/yr - $95K/yr

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Experience Level

Manager

Qualifications

Key Responsibilities Campaign Strategy: Architect and execute campaigns for designated segments, from initial concept through launch and ongoing refinement. Execution & Channel Mix: Oversee audience selection, messaging, and channel distribution, ensuring optimal timing for maximum audience engagement. Performance Monitoring: Diligently track campaign performance and implement data-driven modifications to enhance ROI and lead quality. Email Marketing & Copywriting: Craft persuasive email copy and manage outreach sequences within a sales engagement platform. Marketing Automation: Develop and administer campaigns within HubSpot, ensuring technical accuracy and appropriate lead routing.

About the job

Yes Energy develops analytics software for electric power trading, offering real-time insights drawn from the extensive data produced by the North American electrical grid. These tools help inform trading decisions and investment strategies that support affordable utility pricing, the energy transition, and grid reliability.

Role overview

The Campaign Manager will play a key role in advancing marketing efforts and building the sales pipeline within targeted market segments. This position blends strategic planning with hands-on execution: plan campaign strategies, launch them, and adjust based on performance data.

Collaboration is essential. The Campaign Manager works closely with a Senior Campaign Manager and reports to the Director of Demand Generation. The team’s focus covers both acquiring new clients and deepening relationships with existing ones.

What you will do

  • Design and execute marketing campaigns tailored to specific segments
  • Track campaign performance and adjust tactics using analytics
  • Coordinate with the Senior Campaign Manager to align goals and share findings
  • Support efforts to attract new clients and grow the current sales pipeline

Requirements

  • Substantial experience in email marketing
  • Proficiency with HubSpot
  • Ability to build and manage outreach campaigns using a sales engagement platform
  • Comfort working across both strategy and execution

Location

This role is based in Boulder, CO.

About Yes Energy

Yes Energy stands as the market leader in electric power data and analytics solutions, dedicated to providing cutting-edge software that transforms complex grid data into actionable insights for traders and investors. Our commitment to innovation supports the energy transition while maintaining the integrity of the electrical grid.

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