About the job
About Us
Yodeck is an innovative Software-as-a-Service (SaaS) provider on a mission to transform the $23B digital signage market. Our user-friendly and cost-effective solution is designed to make digital signage accessible for businesses worldwide. Since our launch in 2016, we have empowered over 160,000 screens in diverse environments, including restaurants, retail, educational institutions, stadiums, and conference venues. As one of the top five digital signage SaaS platforms globally, we are seeking dynamic and curious individuals to help us accelerate our growth.
Role Overview
As the Channel Marketing Manager, you will spearhead Yodeck's growth initiatives through channel and indirect partnerships. Your responsibilities will encompass partner acquisition, enablement, and the development of joint co-marketing strategies aimed at acquiring new customers and increasing engagement with our existing client base.
You will work closely with Product Marketing to refine messaging and positioning while managing the partner campaign calendar, traditional outreach efforts (events, expos), and revenue-generating programs driven by our partners.
Key Responsibilities
Partner Acquisition & Recruitment
- Lead marketing strategies to attract, recruit, and onboard new partners, including resellers, white-label providers, MSPs, and distributors.
- Define the channel IPP, segmenting the market accordingly, and design campaigns to energize and recruit similar partners.
- Develop and implement outreach campaigns utilizing events, associations, and direct marketing to enhance global engagement.
- Collaborate with Channel Sales to identify and qualify potential partner opportunities.
Partner Enablement & Co-Marketing
- Execute collaborative marketing campaigns with partners, such as webinars, bundles, and vertical promotions, expanding into new markets.
- Innovate methods for partners to leverage Yodeck for new business opportunities, utilizing our assets and co-funding to stimulate growth.
- Assist in onboarding new partners by providing necessary messaging, assets, and resources, ensuring our Partner Platform is equipped for their success.
GTM Activation & Campaign Execution
- Translate Product Marketing Manager (PMM)-delivered messaging and go-to-market strategies into partner-ready campaigns, ensuring cultural relevance across global markets.
- Oversee communication messaging, collaborating with the Lifecycle Marketing team to optimize HubSpot workflows for effective partner outreach.
- Monitor partner material usage and engagement across tiers to identify improvement opportunities and maximize contributions from the partner network.
Performance & ROI Management
- Analyze and report on the effectiveness of partner campaigns, optimizing for performance and return on investment.
