About the job
Who We Are
Gravity is at the forefront of merging sustainability with impactful business solutions by utilizing the only comprehensive carbon and energy management platform available. Our technology is trusted by Fortune 500 companies, global energy leaders, and top financial institutions, earning top scores in the latest Verdantix analysis for helping clients meet climate disclosure standards and cut energy expenses.
With robust funding and a rapidly growing market share in carbon management, Gravity is not only enhancing reporting capabilities but also pioneering new business avenues. Our innovative technical foundation enables us to automate processes where others struggle, allowing us to identify and implement significant cost and emissions reduction initiatives.
The Opportunity
We are in search of a dynamic Product Marketing Manager, Content to shape and share compelling narratives that propel Gravity's expansion. As a skilled writer and strategic storyteller, you will produce content that stands out in the marketplace, elevates Gravity's brand presence, and drives conversions across all stages of the customer journey. Your expertise will help develop engaging campaigns and resources that ensure Gravity remains top-of-mind.
Ideal candidates are passionate about establishing and managing a content engine from scratch, possess a true love for writing, and can leverage AI tools to generate high-quality content at scale. You should be adept at navigating between overarching messaging strategies and practical content creation. As an early team member, your contributions will significantly influence our company culture and establish the foundation for Gravity's content and market strategy well into the future.
Responsibilities
Lead the development and management of Gravity's content calendar. Create, publish, and oversee content that promotes awareness, consideration, conversion, and growth.
Establish systems for adapting content across various formats, including advertisements, blogs, case studies, email campaigns, one-pagers, webpages, and white papers.
Design and implement go-to-market content for product launches and updates that foster engagement and adoption, alongside sales enablement to support field teams in demonstrations and sales.
Create and uphold a centralized messaging framework across different segments and customer personas, ensuring all content maintains consistency.
Become knowledgeable about our customers and market landscape. Collect customer stories and distill market trends into clear, differentiated messaging and positioning.
