CRM & Loyalty Lead

WheelyLondon, England, United Kingdom

On-site Full-time

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Experience Level

Manager

Qualifications

ResponsibilitiesDevelop and spearhead CRM strategies and execution for lifecycle, partnership, and product initiatives, collaborating cross-functionally to design and implement campaigns across email, push, and in-app channels. Enhance business and channel-specific KPIs (such as conversions and churn), establishing a clear optimization roadmap and documenting best practices. Identify and leverage opportunities from product/city launches and significant events into lifecycle programs, utilizing automation, personalization, advanced segmentation, and testing roadmaps, including A/B and multivariate experiments. Work with Analytics, Product/Growth, Partnerships, Design, and Engineering teams on email strategies, technical integrations, and product improvements. Requirements5+ years of hands-on experience in CRM campaign management. Extensive familiarity with customer engagement and marketing automation platforms like Braze, Iterable, or similar. Demonstrated expertise in A/B and multivariate testing, including experiment design, execution, and post-campaign analysis for optimization.

About the job

About Wheely

Wheely is revolutionizing premium transportation in major cities across Europe, the US, and the Middle East. By seamlessly integrating advanced technology with the art of elite chauffeuring, we provide an unparalleled experience trusted by over 100,000 active riders and 1,200 corporate partners.

As a profitable and rapidly expanding scale-up, we have raised $43 million and generate over $100 million in annual revenue. With a recent launch in New York City, our growth trajectory across the US and EMEA is accelerating. If you are passionate about your work and eager to influence the next phase of our journey, we invite you to reach out.

In the role of CRM & Loyalty Lead, you will take charge of our CRM operations from day one. You will manage lifecycle marketing, newsletters, and loyalty campaigns across both consumer and corporate sectors, utilizing various channels including email, push notifications, and in-app messaging.

Reporting directly to the founders and executive team, you will partner with the Partnerships team on high-profile campaigns linked to prestigious events such as Royal Ascot and Henley Regatta. Additionally, you will collaborate closely with the Product team to implement technical integrations that enhance user experiences.

Our marketing stack includes Braze as the primary execution platform, complemented by Metabase for insightful data analytics. This position presents a clear pathway to advancement, with the potential to transition to Head of CRM within 12-18 months based on your performance and contributions.

About Wheely

Wheely is at the forefront of redefining premium transportation, merging technology and exceptional service to create a superior user experience. With our rapid expansion and substantial backing, we are set to make a significant impact in the transportation industry.

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