Qualifications
Demonstrated experience in CRM, product marketing, commercial roles, or analytics. Proven track record in developing effective customer marketing programs and creating exceptional customer journeys with a strong emphasis on acquisition. Ability to analyze complex data and translate insights into actionable strategies. Solid understanding of customer segmentation, value modeling, and ROI-driven decision-making. A passion for games, including social, fantasy, and casino genres, combined with a customer-centric approach. Technical fluency in platform integrations is advantageous. Experience in managing teams and collaborating across divisions within a large organization. Exceptional organizational skills and the capability to work independently.
About the job
Join bet365 as a Customer Engagement Manager and take charge of crafting an innovative engagement strategy focused on free-to-play games to enhance customer acquisition, retention, and loyalty.
In this role, you will leverage data, insights, and creativity to develop and implement a compelling free-to-play games strategy. This unique offering is your canvas to create memorable experiences that foster customer loyalty.
Your role will require a balance of creative thinking and practical execution, utilizing your proven CRM expertise to collaborate across multiple departments and manage this channel for the US market. Your contributions will be essential in launching a free-to-play game that captivates our customers, helping to boost retention and attract new users.
The salary range for this position is from $95,000 to $130,000 annually.
About bet365
At bet365, we are one of the world’s premier online gambling firms, transforming the industry since 2000. Founded by Denise Coates CBE, we employ over 9,000 individuals and serve more than 100 million customers in 27 languages. Our focus on In-Play betting has established us as market leaders, providing an unparalleled experience across 96 sports and 700,000 streaming events. We manage over 6 billion HTTP requests daily and process upwards of 2 million bets per hour at peak times. We foster a culture that encourages innovation and celebrates creativity, providing our employees with numerous opportunities for professional growth and the chance to make a significant impact in the online gambling sector. As a forward-thinking company, we are also at the forefront of software innovation, continuously redefining what is possible for our customers.
