About the job
As the Customer Lifecycle Marketing Manager, you will spearhead the strategic planning and execution of impactful, data-driven lifecycle campaigns aimed at enhancing product adoption, engagement, and retention throughout the customer journey.
This pivotal role entails connecting customers with the appropriate educational resources, feature experiences, and programs at optimal times through effective segmentation, automation, and behavioral triggers. By leveraging customer data to craft targeted communications, you will expedite adoption milestones, mitigate idle usage, and bolster renewal readiness.
This role is analytical and systems-oriented, significantly impacting customer health and revenue retention.
Your Responsibilities:
Lifecycle Strategy & Journey Design
Design and enhance multi-stage customer journeys that encompass onboarding, activation, feature adoption, value expansion, and renewal readiness.
Convert customer lifecycle stages into structured communication frameworks that align with key adoption milestones and retention goals.
Identify engagement gaps and propose new lifecycle motions to enhance customer progression and product stickiness.
Segmentation & Marketing Automation
Develop and oversee dynamic audience segmentation utilizing behavioral, product usage, and CRM data.
Create and manage automated workflows in Marketo and Pendo to facilitate personalized, triggered communications.
Launch in-app, email, and integrated lifecycle campaigns that guide customers towards specified adoption behaviors.
Collaborate with Marketing Operations and RevOps to ensure data accuracy, campaign attribution, and reporting integrity.
Adoption & Behavioral Activation
Work closely with Customer Success teams to activate customer engagement and promote product usage.
