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Demand Generation Lead

VendeluxNew York
Hybrid Full-time

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Experience Level

Manager

Qualifications

What You’ll DoLead and implement the global demand generation strategy encompassing paid media, email marketing, content creation, SEO, ABM, and events. Develop and optimize campaigns aimed at driving engagement and conversion. Analyze performance metrics to drive continuous improvement and adjust strategies accordingly. Collaborate with cross-functional teams to ensure alignment and execution of marketing initiatives.

About the job

Vendelux is dedicated to empowering businesses to uncover the most impactful events. Event marketers are the driving force behind successful organizations. They excel in generating leads and establishing distinguished brands, transforming events into opportunities throughout the year. At Vendelux, we strive to optimize the effectiveness of every event that a company sponsors or attends.


As a Series A SaaS company, we provide a comprehensive system for event marketing. Our innovative software platform delivers unique insights that enable high-growth companies to identify the events, conferences, and trade shows that yield the highest return on investment. Our AI-powered platform has been described by customers as a dream tool for event marketers.

Founded in 2021, Vendelux recently secured $14 million in Series A funding led by FirstMark, which has a portfolio including pioneering companies such as Shopify, Pinterest, Discord, Airbnb, Draft Kings, Carta, and Justworks. Our leadership team is comprised of experienced professionals from renowned companies like Bain, ZoomInfo, Shutterstock, and others.

We are on the lookout for a Demand Generation Lead who will spearhead and expand our marketing-driven pipeline strategy and execution. In this pivotal role, you will develop a high-performing acquisition engine that delivers predictable, high-quality leads across various channels, including digital, account-based marketing (ABM), and field amplification.

Collaboration with the Sales team will be crucial to ensure a seamless alignment throughout the customer journey, from awareness to the creation of Sales Qualified Leads (SQL) and opportunity progression. Although Events and Community are managed separately, your efforts will contribute to enhancing event-driven pipelines and optimizing conversion rates across multiple touchpoints.

This role is designed for a player-coach leader. You will define the demand strategy while remaining closely involved in execution, managing one or two marketers directly while also leading key programs and experimentation.

The ideal candidate will have a successful track record in scaling integrated demand programs within a rapidly growing B2B SaaS or AI-focused technology firm, preferably at the Series B or C stage. You should feel comfortable taking ownership of pipeline results and building systems that foster sustainable, repeatable growth. A strategic mindset is essential, yet you should also be prepared to engage in hands-on execution. This position offers the freedom of a startup environment while fostering close collaboration with your colleagues.

This position will require you to work 3-4 days on-site at our headquarters in New York City.

About Vendelux

Vendelux is a pioneering SaaS company on a mission to revolutionize event marketing. By harnessing the power of AI, we provide businesses with the tools they need to maximize their event participation and sponsorship ROI. Our platform is tailored for high-growth companies, enabling them to navigate the landscape of events with unparalleled insights and effectiveness.

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