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Demand Generation Manager

OrkesRemote US
Remote Full-time $85K/yr - $105K/yr

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Experience Level

Manager

Qualifications

Qualities That Will Help You Succeed: 3+ years of experience in demand generation, growth marketing, or digital marketing, ideally within a venture capital-backed startup environment at the Series B, C, or D stage, demonstrating a successful history of driving pipeline growth. Strong analytical capabilities, with practical experience executing growth experiments across demand channels, conducting A/B testing, and delivering performance insights and recommendations to senior leadership. Expertise in paid search, with hands-on experience using LinkedIn Ads and other digital marketing channels. Thorough understanding of ABM strategies, including account selection, personalized campaigns, and alignment with sales efforts. Experience in planning and executing successful in-person events.

About the job

About Us

Orkes is an innovative platform empowering developers to create resilient, distributed, event-driven applications. Built on the widely recognized open-source orchestration engine Conductor, Orkes enables developers to expedite their market entry with applications capable of managing billions of workflows without the complexities of failures, scalability, or execution visibility.

At Orkes, we are on a mission to transform business process orchestration, and our demand generation efforts are critical in driving our growth. As a Demand Generation Manager, you will be instrumental in executing and refining multi-channel marketing initiatives designed to enhance awareness, engagement, and pipeline expansion. You will utilize digital platforms, account-based marketing (ABM) strategies, and live events to engage our target audience and streamline their journey with Orkes.

Your Day-to-Day at Orkes:

  • Design and implement demand generation campaigns across various digital channels, including paid search (Google, Meta), LinkedIn, and other performance marketing platforms.
  • Collaborate closely with the Sales Development Representative (SDR) team to drive account-based marketing (ABM) initiatives and engage key accounts.
  • Continuously evaluate, measure, and optimize campaigns using data-driven insights to enhance targeting, messaging, and execution.
  • Plan and conduct in-person events such as trade shows, industry conferences, and field events, ensuring effective coordination and optimal ROI.
  • Work alongside cross-functional teams to develop compelling campaigns that resonate with our audience.
  • Take ownership of pipeline goals, ensuring that marketing-generated leads and sales-qualified opportunities (SQLs) significantly contribute to revenue growth.

About Orkes

Orkes is at the forefront of redefining business process orchestration, providing developers with the tools they need to build scalable and efficient applications. Our platform leverages the power of the Conductor orchestration engine, ensuring that developers can focus on innovation rather than operational hurdles.

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