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Demand Generation Manager

Weekday's ClientChennai, Tamil Nadu, India
On-site Full-time ₹1.8M/yr - ₹2.5M/yr

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Experience Level

Manager

Qualifications

Qualifications:Bachelor's degree in Marketing, Business, or a related field preferred.5-8 years of professional experience in demand generation or growth marketing, particularly within the B2B SaaS space. Demonstrated success in implementing SEO and digital marketing strategies. Expertise in managing paid advertising campaigns and utilizing marketing automation tools. Strong analytical skills with a results-oriented mindset. Experience working in a collaborative, fast-paced environment.

About the job

Weekday's client is looking for a Demand Generation Manager to join their team in Chennai, Tamil Nadu. This full-time role focuses on building and executing demand generation strategies that increase engagement and drive business growth.

Compensation

Salary range: Rs 1,800,000 - Rs 2,500,000 (INR 18 - 25 LPA)

Location

Chennai, Tamil Nadu, India

Key Responsibilities

Demand Generation & Campaign Management

  • Design and run targeted campaigns to attract qualified leads and build a healthy sales pipeline.
  • Oversee digital initiatives, including SEO, paid media, email nurturing, and webinars.
  • Work closely with sales teams to align on pipeline development and conversion goals.

SEO & Website Optimization

  • Develop and manage strategies to improve organic search visibility and rankings.
  • Optimize website and landing pages to boost traffic, engagement, and conversions.
  • Partner with content teams to shape an SEO-driven content approach.

Email Marketing

  • Lead multi-channel email campaigns using marketing automation tools.
  • Manage lead nurturing and retargeting to increase engagement.

Paid Acquisition

  • Direct paid advertising efforts on platforms such as LinkedIn Ads and Google Ads.
  • Adjust targeting and messaging to improve campaign results.
  • Drive qualified traffic to support pipeline growth.

Analytics & Reporting

  • Track and evaluate performance across all channels.
  • Monitor metrics such as MQLs, SQLs, conversion rates, CAC, ROI, ROAS, and CPL.
  • Refine campaigns based on data and insights.

Requirements

  • 5-8 years of experience in B2B SaaS demand generation or growth marketing.
  • Strong background in SEO, paid acquisition, and digital marketing.
  • Hands-on experience with LinkedIn Ads and Google Ads.
  • Skilled in email marketing and automation platforms such as HubSpot, Marketo, or Pardot.
  • Analytical mindset with experience tracking and reporting on performance metrics.
  • Familiarity with CRM systems like Salesforce.
  • Experience using SEO tools such as Ahrefs, SEMrush, or Google Search Console.
  • Comfortable collaborating with global teams and working across international markets.

Experience

Minimum 5 years in a relevant role.

About Weekday's Client

About Us:Weekday is a forward-thinking organization dedicated to innovation and excellence. We partner with high-profile clients, delivering cutting-edge solutions that drive success and foster growth. Join us and be part of a vibrant team that values collaboration, creativity, and results.

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