Digital Marketing Manager for Paid Social Media

Join Airwallex as a Performance Marketing Manager - Paid SocialAt Airwallex, we are redefining the way global businesses manage their payments and finances. Our innovative platform combines proprietary infrastructure with advanced software to empower over 200,000 businesses worldwide, including notable names like Brex, Rippling, Navan, Qantas, and SHEIN. Our…

About Superhuman Grammarly is now part of Superhuman, an innovative AI productivity platform dedicated to unlocking the superhuman potential in everyone. Superhuman's suite of applications and agents seamlessly integrates with over 1 million applications and websites, providing tools like Grammarly’s writing assistance, Coda’s collaborative workspaces, Mail’s inbox management, and Go, the proactive AI assistant that understands context and delivers assistance automatically. Founded in 2009, Superhuman serves over 40 million individuals, 50,000 organizations, and 3,000 educational institutions globally, empowering them to eliminate busywork and focus on what truly matters. Discover more at superhuman.com and learn about our values here. The Opportunity We are seeking a dynamic Performance Marketing Lead for Paid Social, Display, and Video to spearhead our visual performance channels and drive growth across both desktop and mobile platforms. You will oversee a talented team of channel specialists while remaining actively involved in the strategy formation, execution guidance, and ongoing enhancement of our customer acquisition and growth efforts across key visual platforms. Your role will involve building and scaling performance strategies through a data-driven creative testing framework, expanding mobile app initiatives, and conducting incrementality testing, while taking ownership of the desktop acquisition strategy for these channels. Collaboration with Data Science, Product, Engineering, Creative, and Product Marketing teams will be essential to implement cohesive, impactful growth initiatives. This position is perfect for an individual who enjoys being a hands-on manager, balancing mentoring with deep dives into performance analytics and experimentation. In this role, you will: Lead and mentor a team of 2–3 channel specialists, offering guidance on channel strategies and professional development while being actively engaged in day-to-day decisions. Develop and execute performance strategies across Paid Social, Display, and Video to foster self-serve growth on both desktop and mobile. Oversee the mobile acquisition strategy for visual channels, including measurement, optimization, and experimentation across app campaigns and mobile inventory. Create and maintain a data-driven creative testing framework that links creative concepts to performance outcomes such as CAC, LTV, and incrementality. Develop a comprehensive cross-channel roadmap that aligns testing, budgeting, and insights across Paid Social, Display, and YouTube. Collaborate closely with Data Science, Product, Engineering, Creative, and Product Marketing teams to synchronize strategies and objectives.

At Meter, we are driven by ambitious goals and a vision to revolutionize our industry. Our success hinges on our ability to clearly communicate our value proposition, engage the right audiences, and convert interest into actionable sales opportunities. Over the last 18 months, we have laid a robust foundation for demand generation through our Growth Marketing team. Competing in a sector dominated by legacy players with established brand recognition presents a unique opportunity for you to not only exceed performance benchmarks but also to innovate with digital strategies that stand out.Defining SuccessThe campaigns you manage will play a crucial role in democratizing access to enterprise-level connectivity, allowing businesses to concentrate on their core missions instead of grappling with infrastructure issues.In this position, you will illustrate the positive impact of paid social campaigns on our business growth. You will take full ownership of optimizing our campaigns across platforms like LinkedIn, Reddit, and others, ensuring maximum ROI on every investment. Responsibilities include refining audience targeting, enhancing bidding strategies, and conducting creative tests across various channels. You will collaborate closely with RevOps and vendor partners to ensure an efficient user journey, transparent reporting, and seamless automation between ads, web, and email to generate qualified leads.Within 90 Days: Conduct a thorough audit of all existing paid social campaigns and user journeys—from ad impressions to form submissions—to pinpoint areas for optimization. Implement changes that result in a 25% reduction in cost-per-lead while enhancing click-through and engagement rates to attract higher-quality traffic to our site.Within Six Months: Initiate experiments tailored to segmented audience needs based on industry, title, and behavior. Achieve a steady inflow of over 200 high-intent leads monthly while maintaining a competitive cost-per-acquisition. Concurrently, elevate our presence in upper-funnel channels to boost brand awareness and drive both direct and organic growth.By Month Nine: Demonstrate how our paid social strategy serves as a competitive advantage, ensuring cohesive ad targeting, messaging, and landing experiences that create a unified user pathway.Key Success Metrics:Achieve a 30% increase in monthly qualified leads within six months.Enhance multi-platform efficiency (Reddit, LinkedIn, Meta) by minimizing audience overlap and driving a 20% increase in engagement through coordinated cross-channel targeting.Uncover 3+ high-impact insights quarterly where our paid social strategy improves performance in adjacent channels (e.g., landing pages).

Scribd, Inc. develops products including Scribd®, Slideshare®, Everand™, and Fable, all focused on deepening human understanding. The company aims to help people move beyond access to achieve real insight and expertise. The culture at Scribd, Inc. emphasizes authenticity, bold thinking, and open discussion. Employees are encouraged to take initiative and prioritize customer satisfaction. The company believes strong performance comes from balancing personal flexibility with a sense of community. Through Scribd Flex, team members can choose their work style and location, but all employees are expected to participate in occasional in-person gatherings to support collaboration and maintain a shared culture. Team members at Scribd, Inc. are expected to demonstrate 'GRIT,' combining passion and perseverance to reach long-term goals. This approach shapes how the company sets objectives, delivers results, encourages new ideas, and supports teamwork. Role overview The Senior Paid Social Manager will join the performance marketing team to expand Scribd's presence on platforms like Meta, TikTok, Reddit, and other emerging social channels. The focus is on user acquisition for the Everand and Fable products through strategic social advertising. What you will do Manage and optimize paid social advertising budgets across Meta, TikTok, Reddit, and additional platforms for both web and mobile campaigns. Develop and implement paid social strategies that align with growth objectives and brand standards. Create and maintain advanced audience targeting frameworks to drive consistent results, even as platforms and creative approaches evolve. Design and execute detailed testing plans for bidding models, creative formats, and audience strategies, building reusable test plans and playbooks for the team.

Join Our Innovative Team at Wispr FlowAt Wispr Flow, we're revolutionizing the way you interact with technology, making it as effortless as conversing with a close friend. Our cutting-edge voice dictation platform is already the preferred choice for users who demand exceptional accuracy and context-awareness, whether on desktop or mobile devices.By 2026, we're not just stopping at dictation; we're committed to developing a robust agentic framework that enhances user experience through native actions.Our diverse team comprises AI researchers, designers, growth strategists, and engineers dedicated to transforming human-computer interaction. We prioritize high-agency individuals who thrive on open communication, user-centric design, and meticulous attention to detail. We believe in the power of spirited debate, truth-seeking, and making a real-world impact.With a staggering 150% revenue growth each quarter over the last year and $81 million raised from top-tier VC firms and renowned angel investors, Wispr Flow is poised for remarkable growth.The RoleWe are looking for a dynamic Paid Search Performance Marketing Manager to spearhead our paid search initiatives across Google, Bing, and Apple platforms on both desktop and mobile. From day one, you will also manage our Android user acquisition strategy.Your Channels Include:Google Search Ads (including Search, Performance Max, and Search Partners)Google App Campaigns (ACi) to drive Android app installs and maximize in-app revenueApple Search Ads for both iOS and AndroidBing/Microsoft Ads with opportunities for expansionMission: Your goal is to attract high-intent users and seamlessly guide them through our conversion funnel: ad → click → install → activation → subscription → revenue.This role demands active involvement, as you will be engaging with the platforms daily, executing tests weekly, and making informed, data-driven decisions while taking full ownership of performance metrics.Key ResponsibilitiesTake Charge of the Search ChannelOversee daily management of Google Ads (Search, PMax), Bing Ads, and Apple Search Ads.Create and maintain effective account structures, distinguishing between brand and non-brand, competitor, and persona-driven campaigns.Initiate and scale Google App Campaigns (ACi) to optimize Android installs and revenue generation.Broaden the scope of Apple Search Ads to include Android, leveraging launch momentum.

About Faire Faire is an online wholesale marketplace focused on supporting local businesses. The platform connects independent retailers with unique products from around the world, using technology, data, and machine learning to help smaller shops compete with larger retailers. Faire’s mission centers on empowering entrepreneurs and driving positive economic impact in local communities. Role Overview: Growth Marketing Manager – Paid Social This Growth Marketing Manager position focuses on paid social and retargeting. The role involves daily management and optimization of paid social campaigns, with a strong emphasis on experimentation and testing new growth strategies. Responsibilities include scaling paid retargeting, exploring innovative brand acquisition methods, and ensuring campaigns deliver on key performance indicators. What You Will Do Manage and optimize paid social campaigns across Meta and other platforms Drive experimentation in growth strategies, including paid retargeting and new acquisition methods Monitor and improve essential performance metrics to meet targets Stay current with creative trends and successful campaigns in the social media landscape Incorporate AI tools to streamline team workflows, enhance creative testing, and launch new channel experiments What We’re Looking For Experience managing paid social campaigns, especially on Meta and similar channels Strong analytical skills and attention to detail Self-starter who can work with some direction and minimal support Proven ability to use AI tools for workflow efficiency and creative testing Up-to-date knowledge of social media trends and campaign best practices Location San Francisco, CA

About Gusto Gusto helps small businesses handle payroll, health insurance, 401(k)s, and HR, so owners can focus on what matters most to them. With teams in Denver, San Francisco, and New York, Gusto supports over 400,000 small businesses nationwide. The company values a workplace that reflects the diversity of the communities it serves. Full-time employees receive a competitive base salary, a full suite of benefits, and equity (RSUs). Compensation varies by role, level, and location. More details are available in Gusto’s Total Rewards philosophy. Artificial Intelligence plays a key role at Gusto. All team members are encouraged to use AI tools and grow their skills as technology changes. AI experience will be discussed during interviews. Role Overview: Senior Paid Social Marketing Lead The Senior Paid Social Marketing Lead manages Gusto’s paid social campaigns, guiding efforts from brand awareness through to conversion. Platforms include Meta, LinkedIn, Reddit, and TikTok. This role combines performance marketing, creative direction, and AI-driven workflow design. Strategic and creative ownership of a core acquisition channel offers a direct influence on pipeline and revenue. Candidates who balance creative ideas with data-driven thinking and use AI daily will thrive here. The Team This role sits within Gusto’s Demand Generation team, a group of performance marketers committed to the craft and purpose of marketing. Collaboration happens closely with the Paid Acquisition team, which focuses on building awareness and generating leads through paid media. The team values autonomy, experimentation, and a collaborative spirit. High standards, quick action, and an AI-native mindset are central to how the group operates. What You Will Do Own the paid social strategy and hands-on execution across Meta, LinkedIn, Reddit, Quora, and TikTok, running campaigns that span the full funnel from awareness to conversion.

At Thuma, we are on the lookout for a passionate and results-oriented Performance Marketing Specialist to enhance our Performance Marketing team. This pivotal role will focus on the execution, optimization, and analysis of critical paid social channels, specifically aimed at driving new customer acquisition and fostering revenue growth while adhering to efficiency standards.Reporting directly to the Associate Director of Performance Marketing, you will take charge of daily operations across platforms such as Meta, TikTok, and Pinterest, while also lending support to channels including Google and YouTube. We seek an individual with deep channel expertise, a robust testing mindset, and the ability to work collaboratively across various teams including brand, creative, analytics, and eCommerce to identify and explore new growth opportunities.Based in the historic Presidio neighborhood of San Francisco, this position entails working in the office three to five days a week. We recognize the value of in-person collaboration, and therefore, we organize numerous events throughout the year to foster team unity!

Join Baseten as a Performance Marketing Manager and take charge of driving our marketing strategy to new heights. In this dynamic role, you will leverage data-driven insights to optimize our marketing campaigns, ensuring we reach our target audience effectively. You will collaborate with cross-functional teams to develop and implement innovative marketing initiatives that enhance brand visibility and drive user acquisition.

About the TeamAt DoorDash, our mission is to empower and elevate local economies. By developing intelligent last-mile delivery technology tailored for local communities, we connect individuals with the businesses they cherish, fostering growth for both enterprises and the communities that support them. We invite an accomplished consumer growth marketer to join our dynamic consumer marketing team during this pivotal and exciting phase for DoorDash.The consumer growth marketing team is dedicated to cultivating and expanding our consumer base through meaningful engagement and a relevant cross-channel experience. As this team continues to expand rapidly, we anticipate this individual will play a leadership role in shaping our marketing strategies and advancing their career as we grow.About the RoleAs the Consumer Paid Marketing Manager, you will spearhead the channel strategy for Paid Search within our core marketplace, overseeing one of the industry's largest budgets. You will define the strategic vision for customer acquisition and reactivation across platforms such as Google, Apple, Bing, and innovative AI-driven search channels. This role requires a balance of executive visibility and hands-on execution, focusing on incremental results and optimizing investments to achieve maximum efficiency. You will also be responsible for directly managing and mentoring a team of 2-3 direct reports.You will report to the Senior Manager, Head of Paid Search, within our growth marketing team in the marketing organization.You’re excited about this opportunity because you will…Oversee and expand one of the most significant paid search portfolios in the industry, managing a nine-figure annual budget across various platforms.Establish and implement strategies for New Customer Acquisition, Churned Customer Resurrection, and overall Monthly Active User (MAU) growth.Enhance measurement rigor and drive incrementality through Marketing Mix Modeling (MMM), lift testing, and attribution, advancing beyond traditional Return on Advertising Spend (ROAS) metrics.Lead, mentor, and nurture a high-performing team of 2-3 direct reports responsible for campaign execution and bid optimization.Stay abreast of industry trends and best practices to continuously refine our marketing approach.

Join Avida as a Performance Marketing ManagerAvida, formerly known as System2, is revolutionizing the fitness industry by merging experienced human coaches with innovative AI technology. Our mission is to make personal training accessible to everyone, helping coaches expand their businesses and connect with more clients than ever before.Based in San Francisco, Avida is a fully remote, Series A startup backed by leading venture capital firms such as Khosla Ventures. Our founders, Dilan Dane and Yuran Lu, are seasoned entrepreneurs with a track record of success, having built and sold companies to industry giants like Google and Dropbox.With over $5 million in annual recurring revenue and a growing base of coaches on our platform, we have validated paid advertising as a key driver of growth, achieving an impressive 4.4x return on ad spend. We are now seeking a Performance Marketing Manager to elevate our advertising strategy to new heights.Your RoleAs our Performance Marketing Manager, you will be responsible for overseeing and expanding Avida's paid advertising initiatives from start to finish. This role is unique as you will manage paid campaigns on behalf of fitness coaches using our platform, handling multiple ad accounts while optimizing a unified strategy across all campaigns. You will collaborate closely with our Coach Account Management team to onboard coaches into paid advertising, strategize content, and effectively communicate the benefits of paid versus organic growth.You will report directly to the VP of Sales/Growth and have a significant impact on coach revenue, platform expansion, and overall company performance metrics.Key ResponsibilitiesManage and scale paid advertising campaigns on platforms like Meta (Instagram/Facebook) for an expanding group of fitness coaches, each with unique ad accounts, target audiences, and content styles.Onboard new coaches into the paid ads program — evaluate their readiness (content cadence, lead volume, budget commitment), create initial campaigns, and provide guidance throughout their first 90 days.Optimize campaign performance on a daily and weekly basis — analyze CPC, CPL, ROAS, and conversion rates; experiment with new creatives, audiences, and placements; quickly eliminate underperforming ads.Develop and enhance the paid advertising playbook — document best practices for ad creative, audience targeting, budget management, and scaling strategies tailored to the fitness coaching sector.

Emergent Labs Inc. builds autonomous coding agents that turn plain-language instructions into working production applications. With systems running worldwide, our technology supports millions of applications and helps teams develop software more efficiently. Since launching publicly, Emergent Labs has reached $100M in annual recurring revenue within just eight months and serves over 8 million users across more than 190 countries. Backed by over $100M in funding from investors including Khosla Ventures, SoftBank, Google, Lightspeed, Prosus, Together, and Y Combinator, the company continues to grow rapidly. The team is made up of experienced founders, Olympiad medalists, and former leaders from companies such as Google, Amazon, and Dropbox. The focus is on solving the toughest problems in AI-driven software creation: correctness, reliability, security, and scalability. Emergent Labs values builders who take ownership, move quickly, and want to make a global impact. Role overview The Social Marketing Manager will play a key role in connecting Emergent Labs with the next generation of creators. This position shapes the company’s presence on platforms where developers and business owners gather, such as LinkedIn and X. The role also involves amplifying the voices of founders and executives, especially during trending moments on platforms like X or TikTok. What you will do Lead the content strategy and manage daily operations for Emergent’s brand accounts on LinkedIn and X. Plan, execute, measure, and refine social initiatives. Facilitate content creation that reflects the authentic voices of founders and executives, ensuring messages resonate with the audience. Respond quickly to real-time trends and engage proactively with the community.

About AirwallexAirwallex stands as the premier unified payments and financial platform tailored for global enterprises. Our unique blend of proprietary infrastructure and innovative software empowers over 200,000 businesses worldwide—including industry leaders like Brex, Rippling, Navan, Qantas, and SHEIN—to seamlessly manage everything from business accounts and payments to spend management and treasury solutions, all while integrating finance on a global scale.Founded in Melbourne, our team consists of over 2,000 bright and innovative tech professionals across 26 offices globally. With a valuation of US$8 billion and support from renowned investors such as T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is pioneering the future of global payments and financial services. Join us to embark on the most ambitious journey of your career.Attributes We ValueWe seek visionary builders with a founder-like spirit, eager to make a tangible impact, accelerate their learning, and embrace true ownership. You should possess strong expertise relevant to your role, sharp analytical skills, and a passion for our mission and operating principles. Your ability to move quickly, make sound judgments, delve deeply into challenges, and make decisions based on first principles will be crucial in balancing speed with thoroughness.Collaboration and humility are key; you will transform innovative ideas into tangible products and drive projects from inception to completion. Utilizing AI to enhance efficiency and solve problems rapidly will be part of your toolkit. Here, you will confront complex, high-visibility challenges alongside exceptional teammates, all while advancing your career in shaping the future of global banking. If this resonates with you, let’s create what’s next together.About the TeamThe Marketing team at Airwallex plays a pivotal role in enhancing brand visibility and fostering customer engagement through strategic and innovative campaigns. We communicate the value of our financial solutions, attract new clients, and strengthen ties with existing ones. By harnessing data-driven insights and creative strategies, we ensure Airwallex remains a standout competitor in the market. Our team is passionate about narrating the Airwallex story and supporting our company's growth and success.What You’ll DoWe are seeking a strategic, creative, and data-driven marketing leader capable of merging brand storytelling with quantifiable performance metrics. As the Manager of Performance Marketing, Brandformance, you will oversee campaigns that enhance brand visibility and drive measurable results. You will work closely with cross-functional teams to develop and implement initiatives that align with our business objectives and marketing strategies.

Join Airwallex as a Manager of Performance Marketing!At Airwallex, we are revolutionizing the financial landscape for global businesses. We are the premier unified payments and financial platform, empowering over 200,000 businesses worldwide, including industry leaders like Brex, Rippling, Navan, Qantas, and SHEIN. Our innovative solutions encompass everything from business accounts to treasury management and embedded finance, all on a global scale.Founded in Melbourne, our diverse team of over 2,000 talented professionals operates across 26 offices globally. With a valuation of $8 billion and support from world-class investors such as T. Rowe Price, Visa, Mastercard, and Sequoia, we are at the forefront of building the future of payments and finance. If you are eager to embark on a groundbreaking career journey, we invite you to join our team!

As a Senior Manager of B2B Performance Marketing at DoorDash, you will play a pivotal role in shaping and executing our marketing strategy to drive business growth. You will lead a talented team, leveraging data-driven insights to craft compelling marketing campaigns that resonate with our B2B clients. Your expertise in performance marketing will be essential as you optimize our marketing channels and analyze campaign performance to maximize ROI.

Join Our Dynamic TeamWe are seeking passionate channel leaders to spearhead and expand our Paid Search and Paid Social initiatives on a global scale. As a pivotal member of our team, you will establish channel strategies, oversee execution at scale, and collaborate cross-functionally to amplify incremental impact and foster long-term user value. These high-ownership positions will be instrumental in managing channel strategy, daily operations, experimentation, and performance metrics across a diverse global portfolio.You will work closely with various teams including product, engineering, data science, finance, design, and broader marketing to seamlessly connect out-of-product experiences with in-product journeys, enhance conversion rates, and prioritize optimization for long-term value (LTV) rather than merely focusing on top-of-funnel efficiency. Our team thrives on rapid iteration, meticulous measurement, and innovative problem-solving, always keeping user value at the forefront of our decisions.This position is located in San Francisco, and we operate on a hybrid work model, requiring three days in the office each week. We also offer relocation assistance for new hires.Your Key Responsibilities:Lead channel strategy and execution for either Paid Search or Paid Social, focusing on planning, forecasting, budget management, and performance tracking across a global portfolio.Drive experimentation and incrementality measurement by defining hypotheses, designing tests (e.g., geo/holdout testing when applicable), and converting results into scalable processes.Enhance full-funnel performance from acquisition to activation and retention, concentrating on sustainable unit economics (LTV/CAC, payback periods, cohort quality).Develop and refine performance systems, including reporting structures, decision-making frameworks, and operational processes that enhance speed, quality, and repeatability.Collaborate with product, engineering, and data science teams to improve conversion pathways, measurement frameworks, and growth tools.Create AI-driven workflows that accelerate iteration across creative, targeting, insights, and optimization, while ensuring quality and control.Strategically expand global reach, considering localization, regional platform nuances, and market-level performance variations.Design AI-first creative systems in collaboration with the design team to quickly prototype and test high-performing assets.Ideal Candidates Will Have:A minimum of 8 years of experience in growth or performance marketing, ideally in high-growth environments.

Fieldguide is seeking a dynamic and results-driven Senior Manager of Performance Marketing with a strong focus on Demand Generation. In this role, you will lead the strategy and execution of marketing campaigns designed to generate leads and drive conversions. Your analytical mindset and innovative approach will be crucial in optimizing our marketing efforts and achieving our growth objectives.

At Hover, we empower homeowners, contractors, and insurance professionals to visualize, enhance, and safeguard the spaces they cherish. Utilizing our proprietary AI technology, built on over a decade of real property data, we provide precise answers to critical questions such as 'What will it look like?' and 'What will it cost?' Our innovative platform allows users to generate fully measured, accurate 3D models of properties using just a smartphone scan in minutes.Driven by curiosity and a commitment to excellence, we foster an inclusive and high-performance culture that values diverse perspectives. With backing from esteemed investors like Google Ventures and Menlo Ventures, and trusted by industry leaders such as Travelers, State Farm, and Nationwide, we are transforming the way people perceive and interact with their environments.Why Join Us at HoverWe are seeking a Performance Marketing Manager who is enthusiastic about leveraging paid channels to drive user growth. In this role, you will conceptualize, execute, and optimize performance marketing campaigns across various platforms to enhance user acquisition and generate additional revenue. As part of our Growth Marketing team, you will collaborate closely with creative, product marketing, and data teams to achieve optimal results.Your ResponsibilitiesDesign and oversee paid advertising campaigns on platforms such as Meta and Google, focusing on user acquisition and lead generation.Optimize campaigns for maximum return on investment (ROI) and make data-driven decisions to enhance performance.Monitor, analyze, and report on campaign performance, delivering actionable insights and recommendations.Work with the creative team to develop compelling ad creatives and landing pages.Conduct A/B testing on ad creatives and landing pages, analyze results, and refine strategies based on findings.Support the reporting and attribution infrastructure by collaborating with data and engineering teams to ensure seamless integration between ad platforms and our internal systems.Stay updated on industry trends, algorithm changes, and platform developments to adapt to the dynamic advertising landscape.

Join our dynamic B2B Growth Marketing team at DoorDash and play a critical role in driving performance marketing strategies that engage and educate SMB Merchants. As an Associate Manager, you will leverage your expertise in paid media to develop and execute campaigns that enhance our Restaurant suite of products across the US and Canada. You will be tasked with attracting new merchants and showcasing the advantages of our innovative delivery solutions, all while managing a dedicated team of specialists to maximize lead generation and optimize return on ad spend (ROAS).