About the job
Emplifi connects brands with their customers through AI-powered social media marketing and customer experience solutions. The company delivers data-driven insights and tools to support social media performance, influencer marketing, and engagement across marketing, commerce, and support channels. Recognized by industry analysts and trusted by clients, Emplifi focuses on helping organizations improve their digital presence and customer interactions.
Marketing Team
The Marketing team at Emplifi brings creative ideas to life and shapes how the world sees the brand. As the team grows, members play a key role in guiding prospects and customers through every stage of their journey. Collaboration is central, with marketers working alongside colleagues worldwide and partnering with other departments to drive results. Initiative is valued, and team members have the chance to make a visible impact during a period of rapid expansion.
Role Overview
The Director of AI Marketing Enablement leads Emplifi’s shift to an AI-native marketing organization. Reporting to the VP of Marketing Campaigns and working with the Senior Director of Marketing Strategy, this leader shapes how marketing teams use AI, designs processes and training, and sets standards for more efficient campaigns. Oversight includes digital services such as SEO, paid media, web properties, and lead database management.
Key Responsibilities
- Collaborate with the VP of Campaigns and Senior Director of Marketing Strategy to develop and carry out the AI enablement roadmap across five areas: email marketing, digital and web, campaign marketing, quarterly business reporting, and ideal customer profile ownership.
- Create and maintain workflows, training resources, and best practices to help the marketing team use AI tools in their daily work.
- Lead AI-driven email marketing efforts, including copywriting, subject line testing, dynamic personalization, and optimizing send times.
Location
This is a remote position open to candidates based in North America.
