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Director of Customer Referral & Emerging Channels

GustoDenver, CO;San Francisco, CA;New York, NY;Las Vegas, NV;Atlanta, GA;Phoenix, AZ; Toronto, ON; Chicago, IL
On-site Full-time $133K/yr - $207K/yr

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Experience Level

Mid to Senior

Qualifications

The ideal candidate will have:Proven experience in customer advocacy, referral marketing, or a related field. Strong analytical skills to interpret data and derive actionable insights. Experience working with AI tools and leveraging technology for marketing initiatives. Exceptional communication and interpersonal skills. Ability to thrive in a fast-paced, collaborative environment.

About the job

Gusto helps over 500,000 small businesses by making payroll, health insurance, retirement plans, and HR simpler. The company operates from offices in Denver, San Francisco, and New York, and aims to build teams that reflect the diversity of its customer base. Gusto’s mission is to free business owners from administrative tasks so they can focus on what matters most to them.

Full-time roles at Gusto include a competitive salary, equity in the form of RSUs, and a comprehensive benefits package. Compensation depends on role, level, and location. More information can be found in Gusto’s Total Rewards philosophy.

AI is central to Gusto’s operations. Team members are encouraged to use AI tools relevant to their responsibilities and to keep their skills current as technology evolves. Experience with AI will be evaluated during the interview process.

Role overview

Word-of-mouth drives growth for many small businesses, and Gusto’s customers are strong advocates. The Director of Customer Referral & Emerging Channels will turn this advocacy into a scalable customer acquisition strategy. This leader will oversee programs that encourage referrals, activate testimonials, and test new communication channels such as chat. AI tools will be used to identify potential advocates, personalize outreach, and detect signals that point to likely referrers.

Collaboration with the AEO team is key, as this role coordinates innovative strategies across the sales funnel. The position is well suited for someone who enjoys refining existing programs and launching new ones, always with an eye on unlocking growth within Gusto’s customer community.

Demand Generation Team

The Demand Generation team is responsible for driving qualified leads and customer growth across all channels. They work closely with Sales, Product, and RevOps to create scalable programs that deliver measurable results. The team values experimentation and combines creative thinking with analytical rigor. The Director will lead a group of marketers focused on supporting small businesses and improving their approach to growth marketing.

Locations

  • Denver, CO
  • San Francisco, CA
  • New York, NY
  • Las Vegas, NV
  • Atlanta, GA
  • Phoenix, AZ
  • Toronto, ON
  • Chicago, IL

About Gusto

Gusto is committed to enhancing the small business ecosystem by simplifying critical business processes and enabling owners to focus on what matters most: their craft and their customers. With a dedicated team across key locations, Gusto is a trusted partner for over half a million small businesses nationwide.

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