About the job
Join RAPP Detroit as our Director of Experience Strategy!
About Us:
At RAPP, we are pioneers in fostering growth with a unique blend of precision and empathy. Our agency stands at the forefront of global precision marketing, harnessing data, creativity, technology, and empathy to drive client success. We celebrate the individuality of our clients and team members alike, crafting tailored marketing solutions that resonate with diverse needs and aspirations.
We are committed to creating an inclusive work environment that prioritizes the well-being of our team.
Our Approach:
Our dedicated team of superconnectors excels at transforming personal brand experiences, focusing on three fundamental areas: connected data, connected content, and connected decisioning. Our data analysts pinpoint who our customers are, our strategists discern their desires, and our award-winning technologists and creatives ensure seamless delivery, forging authentic connections for our clients.
As part of Omnicom’s Precision Marketing Group, we encompass a vibrant network of over 2,000 creatives, technologists, strategists, and data scientists across more than 15 global markets.
Your Role:
We are in search of a Director of Experience Strategy to spearhead strategic CRM and customer lifecycle marketing initiatives for a significant enterprise client managing multiple brands across various customer segments. This unique role offers the chance to design sophisticated, data-driven customer experiences at scale while leading a talented team of strategists and nurturing the next generation of marketing leaders. In this role, you will transcend traditional campaign planning by becoming a strategic ally and thought leader, identifying opportunities that clients have yet to recognize, architecting transformative customer journeys, and driving measurable business results.
You will develop comprehensive customer experience strategies that encompass multiple brands, channels, and lifecycle stages. You will create compelling business cases for transformative initiatives and uncover opportunities that provide a competitive edge. Translating complex data landscapes into actionable insights will be essential as you establish clear KPIs, define testing agendas, and link marketing performance to business outcomes. As a leader, you will inspire your team of strategists to think creatively, work efficiently, and grow professionally, fostering a culture of continuous learning and innovation.
